Consumer Marketing Manager – Personal Workspace (Germany and Austria)

Location:

Munich

Working model:

Hybrid, 3 days a week in the office

The Team and Role:

Are you a strategic, hands‑on marketer with a passion for innovation, consumer behavior, and storytelling? At Logitech, we believe in designing technology that enhances how people work and connect — and our Personal Workspace (PWS) category is at the center of that mission.

We’re looking for a Consumer Marketing Manager to lead the development and growth of our PWS category in Germany and Austria. In this high‑impact role, you’ll translate global strategy into powerful local plans, drive the execution of marketing campaigns across multiple channels, and take ownership of budgets and performance.

One of your key responsibilities will be to collaborate closely with cross‑functional partners — including sales, key account managers, agencies, and global marketing teams — to deliver standout brand experiences that build awareness, drive conversion, and grow our market share.

This is a broad and rewarding role that covers brand building, campaign planning, product launches, agency management, and retail marketing.

Your Contribution:

In this role you will:

• Translate global strategies & create powerful local marketing plans that achieve commercial success in our local markets. Yearly marketing plan that is updated quarterly and communicated to regional marketing teams, sales & finance.
• Close collaboration with all key account managers to drive category goals and strategies – Weekly Sales & Marketing Meetings, Weekly Face to Face customer meetings, Joint Business Planning & Top to Top’s.
• Align closely with the Cluster Head of Marketing and Sales Leaders/KAM’s on promo planning, demand planning to drive strategic initiatives.
• Be the single point of contact for all new product launches including planning, forecasting, budgeting and marketing.
• Successfully manage both retailer & e‑tailer marcom spend (MDF) as well as budget ownership for third party agencies (OPEX). Coordination between sales & marketing to ensure effective marketing plans are in place to drive strategic initiatives.
• Engage with specific communities & partners with innovative marketing programs that drives best practice.
• Communicate quarterly results on marketing campaigns, product launches, budgets, digital media spend and overall country performance (by product line, strategic pillar and channel).
• Develop consumer strategies based on market intelligence, locally relevant consumer insights, and best practices.
• Guide creative development of our brand and campaign assets that resonate with a specific target audience.
• Drive 360‑degree omnichannel approach that integrates social, web, PR, partnerships, in‑store and channel marketing programs.
• Communicate the Logitech story, promotions, and partnerships across various channels.
• Effectively manage creative & PR agencies and internal resources for the on‑time delivery of world class marketing campaigns.
• Drive coordination and alignment with global marketing teams and partners.
• Evaluate, translate and design actionable plans from internal and external insights like GFK.
• Understand category management in order to execute with sales & key accounts to drive the most profitable SKUs.

Growth Opportunities:

This role offers significant potential for career growth within Logitech. Successful performance can lead to advancement into senior positions such as Senior Marketing Manager or Marketing Lead, with an expanded geographic scope covering the entire DACH region.

Logitech also encourages internal mobility, providing opportunities to explore other marketing leadership roles or cross‑functional positions within the company to further develop your skills and impact.

Key Qualifications:

• 5–7 years in marketing in tech, consumer electronics or consumer goods.
• Fluency in both German and English.
• BA/BS degree in a relevant field.
• Experience managing marketing through the entire product lifecycle from conception through EOL.
• Category management experience.
• Strong communication, collaboration and organizational skills.
• Experience working with and managing external agencies.
• Ready to lead groups, inspire creativity, and ability to interact effectively with stakeholders.

Benefits:

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application process or you are limited in the ability, unable to access or use this online application process, and need an alternative method for applying, you may contact us toll free at +1‑510‑713‑4866 for assistance and we will get back to you as soon as possible.