Digital Content Manager

At Joie, we design thoughtful, high-quality baby gear that supports families through everyday moments and meaningful milestones. Our products are created to make life with little ones simpler, smarter, and more enjoyable.

As part of a global portfolio of leading juvenile brands, Joie serves families across EMEA, APAC, and the Americas, delivering accessible, well-crafted products that combine global brand consistency with local relevance.

We are seeking a Digital Content Manager (m/f/d) to lead Joie’s global digital content strategy across social media, websites, and email, delivering a consistent and high-quality brand experience across markets.

This role serves as the key link between the global brand team, regional marketing teams, and e-commerce partners, ensuring content is scalable, locally adaptable, and aligned with business priorities.

As both a strategic leader and people manager, the Digital Content Manager will establish content standards, optimize processes, and develop a high-performing team to deliver measurable engagement and business results.

*Please note that this is a full-time onsite position, and attendance in the office is required Monday through Friday.

What you'll do

• Own Joie’s global digital content strategy across social, web, and email channels
• Build, maintain, and govern a single, integrated global content calendar across digital channels
• Lead cross-functional planning with regional marketing teams and ecommerce partners to align product launches, campaigns, and key commercial moments
• Balance global brand consistency and priorities with regional market needs, enabling effective localization
• Own and evolve Joie’s global organic social media strategy across Instagram, Facebook, TikTok, YouTube and emerging platforms
• Oversee global social content planning and execution in alignment with the broader global content calendar
• Manage and develop the Social Media Manager, including goal setting, performance management, and capability development
• Ensure global social content is built for scalability and localization across subsidiaries and distributor markets
• Partner with PR and customer service teams to establish clear community management standards and escalation protocols

Website Content Oversight

• Oversee global brand content across EMEA, LATAM, and APAC Joie websites, in partnership with regional teams, IT and ecommerce
• Manage and develop the Website Coordinator, driving clear priorities, workflows, and quality standards
• Ensure website content aligns with global brand storytelling, campaign priorities, commercial objectives, and content timing
• Optimize content to effectively communicate product features, merchandiss across the range, and help consumer decision making
• Partner with the EU ecommerce team on global and regional email marketing initiatives
• Ensure alignment of email content with broader campaign strategy and global content calendar
• Review and approve email content and design to ensure consistency with brand standards

Platforms, Tools & Governance

• Own Joie’s digital content and social media platforms (e.g., Hootsuite and related tools)
• Establish scalable workflows, governance models, and onboarding processes for regional teams
• Evaluate and implement tools to improve content planning, execution, and reporting

Leadership & Performance

• Lead, coach, and develop a small global digital content team
• Define, track and report on digital content KPIs tied to brand and commercial outcomes
• Deliver clear, actionable insights to global marketing leadership
• Contribute to long-term planning for content scalability, channel evolution, and capability building

What you'll bring

• 6-9+ years of experience in digital content, social media, or digital marketing roles
• Fluent in English (required)
• Fluent in German strongly preferred
• Proven people leadership experience, including direct management and development of team members
• Experience operating in global or multi-market environments
• Strong understanding of content strategy across social, web, and email
• Experience managing digital platforms and content workflows
• Highly organized with strong communication and stakeholder management skills

What You'll Get:

• Dynamic Global Environment: Gain hands‑on experience in a rapidly growing international company, with exposure to global best practices.
• Diverse & Supportive Team: Collaborate with a talented, multicultural team and learn from a wide range of professional backgrounds.
• Professional Development: Grow your skills and career while working with by industry experts.