Digital Marketing Specialist (all genders)

Evotec is looking for a highly capable and hands‑on professional.

Digital Marketing Specialist (all genders)

Full time and permanent.

Role Overview

This role is central to the execution and continuous improvement of Evotec’s digital marketing activities. You will work closely with senior marketing stakeholders who define strategy, while you are responsible for implementation, optimization, and operational excellence across key digital channels and systems.

Responsibilities

• Marketing Technology & CRM (HubSpot)
  • Campaign setup, segmentation, and contact lists
  • Marketing automation workflows and nurture programs
  • Lead scoring models and email marketing (incl. newsletters)
  • Reporting dashboards and data structure maintenance
• Support the Salesforce–HubSpot integration in collaboration with internal teams
• Ensure data quality and manage weekly MQL export/import processes

Digital Campaign Execution & Lead Management

• Execute and support integrated B2B digital marketing campaigns in close coordination with marketing management
• Collaborate with Lead Generation and Business Development teams to support MQL handover and funnel optimization
• Contribute to improving engagement and conversion through continuous campaign optimization

Performance Marketing & Agency Coordination

• Coordinate with external agencies (e.g. Google Ads, LinkedIn Ads) to support:
  • Campaign execution and optimization
  • Landing page and asset development
• Monitor performance and ensure timely delivery of campaigns and assets
• Act as a key contact for agencies on operational topics

Website & Digital Platforms

• Manage and maintain Evotec’s corporate website and digital platforms (incl. Science Pool Resource Hub)
  • Content publishing and governance
  • Page creation, updates, and optimization
  • Coordination with development agencies
• Support SEO activities in collaboration with external partners
• Monitor and optimize website performance using analytics tools (e.g. GA4)
• Act as webmaster, ensuring smooth operation and continuous improvement

Social Media Support

• Provide operational support for Evotec’s social media activities to complement and support the existing social media function within the marketing team to ensure smooth execution of planned activities and alignment with broader marketing initiatives:
  • Coordinating content inputs and supporting content publishing
  • Tracking KPIs and preparing performance reports
  • Maintaining and supporting the social media calendar
  • Supporting employee advocacy initiatives (e.g. Oktopost)

Creative & Content Support

• Create and adapt digital marketing assets such as:
  • Ad banners, social visuals, and basic video content
• Ensure brand consistency across all digital touchpoints
• Support the marketing team with creative execution as needed

Analytics & Reporting

• Track, analyze, and report on campaign and channel performance
• Generate insights on:
  • Lead generation and conversion performance
  • User engagement and website behavior
  • Campaign effectiveness and trends
• Provide clear recommendations to support continuous improvement

Qualifications

• Degree in Marketing, Business, Communications, or a related field
• 3–6 years of experience in digital marketing, ideally in a B2B environment
• Strong hands‑on experience with:
  • HubSpot (essential) and marketing automation
  • Campaign execution and lead management
  • Website management (CMS, SEO, analytics tools such as GA4, Google Tag Manager, Google Search Console)
  • Performance marketing channels (e.g. Google Ads, LinkedIn Ads)
• Experience working with external agencies and cross‑functional teams
• Solid analytical skills with the ability to translate data into actionable insights
• Strong written and verbal communication skills in English
• Familiarity with Salesforce integrations is a plus
• Experience with SEO tools (e.g. SemRush, Screaming Frog, Ahrefs or SEOclarity)
• Basic design skills (Adobe Photoshop, Illustrator, Premiere, Canva, PlayPlay or similar)
• Strong understanding of digital marketing tools and platforms
• Hands‑on, detail‑oriented, and highly organized
• Strong execution mindset with a focus on quality and delivery
• Data‑driven and solution‑oriented
• Collaborative team player with strong communication skills
• Comfortable managing multiple priorities in a fast‑paced environment

Our Offer

• A position within a vigorous and exciting professional environment promoted by an open culture and a spirit of community
• A diverse, international workforce with a dynamic working environment that fosters creativity, innovation, and teamwork
• 30 days of annual holiday, monthly allowance for public transportation, and in‑house canteen
• Capital‑forming benefits, flexible working hours, holiday pay, and annual bonus depending on performance

FR : Dans le cadre de sa politique Diversité, Evotec étudie, à compétences égales, toutes les candidatures dont celles des personnes en situation de handicap.

ENG : In the frame of our Diversity policy, Evotec considers, with equal competences, all applications including people with disabilities.