Director of Communications (d/f/m)

Job Description

Location: Berlin (hybrid, 3+ days on‑site). Start: ASAP (flexible for the right candidate).

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e‑bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month. As a “one‑stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

Based in Berlin‑Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.

Reporting to: CMO (company‑wide mandate; close partnership with CEO, Chief of Staff, CFO and PE sponsors).

Mission (12 months)

• Strengthen strategic positioning and drive company‑wide narrative alignment (“single source of truth”).
• Build and run a Comms Operating System: governance, processes, planning, measurement, and AI‑first workflows.
• Deliver excellent day‑to‑day comms execution with your team in a fast‑moving environment.

Requirements

• Builder‑first, hands‑on corporate comms leader with strong strategic mindset, structure and speed.
• Proven ability to align senior stakeholders and implement governance that people actually follow.
• Strong writing and editorial standards; extensive expertise in AI‑driven communications; calm under pressure; real backbone.
• Fluent in German & English.
• 10+ years of progressive experience in Communications & PR.
• Berlin hybrid (3+ days on‑site); not fully remote.

Responsibilities

• Develop and lead the strategic corporate communications, working closely with and advising senior management.
• Own narrative architecture (messaging system, Q&A, fact base, templates) and executive alignment.
• Drive Executive Communications & visibility (CEO/C‑level sparring, ghostwriting, LinkedIn, speaker placement, media prep).
• Own the stakeholder management strategy.
• Build issues & crisis readiness (playbooks + simulations).
• Lead the transformation toward AI‑first comms (approved GenAI platform, governance, adoption) / build, lead, and scale a high‑performing AI‑driven PR engine.
• Lead internal comms strategy, editorial calendar, and success metrics across the organisation.
• Drive change communication and storytelling — making complex topics clear, consistent, and inspiring.
• Own major company events (All‑Hands, People Leader Days, leadership offsites) end‑to‑end.
• Partner with Chief of Staff and CEO to shape messaging for leadership updates and board‑related cascades.
• Coach and prepare senior leaders for internal forums — messaging, talking points, and rehearsal.

Benefits

• Rewards: competitive base salary and participation in the company’s incentive programs.
• Plan for the Future: On top of the statutory retirement insurance, we offer a competitive company pension scheme.
• Team‑Building: Regular team and company events offer the opportunity to network and learn from each other.
• Learning & Development: Keep growing with access to coaching, learning platforms and resources.
• Mobility: Stay mobile with a monthly transportation allowance.
• Enjoy working: Our well‑equipped office supports focused work and teamwork – plus inviting social zones where colleagues can relax and connect.
• Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.
• Wellbeing: confidential employee assistance and support services available to employees and their immediate families.
• Family support: enhanced parental leave and family‑friendly policies to support all parents and careers.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.