European Marketing Specialist

Libiao Robotics is a leading provider of intelligent sorting robots and warehouse automation solutions. Our product helps logistics, e-commerce, and warehouse operators improve efficiency, flexibility, and scalability. As we continue to expand in Europe, we are looking for a hands‑on and results‑oriented marketing professional to drive lead generation and support regional business growth.

Role Overview

We are hiring a European Marketing Specialist to lead regional marketing execution with a strong focus on event marketing, content‑driven demand generation, and lead creation.

This role is ideal for someone who enjoys both strategic planning and hands‑on execution: organizing major trade shows, running local campaigns, creating compelling B2B content, and turning marketing activities into qualified sales opportunities.

You will work closely with the European sales team and global headquarters to increase brand visibility, engage target accounts, and generate a strong pipeline in the European intralogistics and warehouse automation market.

Key Responsibilities

• Plan and execute major European trade shows and marketing events, including LogiMAT, SITL, IntraLogisteX, and other relevant regional exhibitions or field marketing activities. Manage the full event process from start to finish, including booth setup, vendor coordination, on‑site support, lead capture, and post‑event follow‑up
• Create and localize marketing content for the European market, including case studies, brochures, social media posts, email campaigns, and sales materials.
• Manage regional marketing channels such as LinkedIn to improve brand visibility, audience engagement, and inbound lead generation
• Work closely with the sales team to support lead generation, follow‑up campaigns, and conversion of marketing leads into business opportunities
• Track and analyze marketing performance, including leads generated, campaign effectiveness, and event ROI
• Support local market insights and monitor key market trends, competitors, customer needs, and industry developments in the European intralogistics and warehouse automation sector

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or an Engineering‑related field
• 2–5 years of B2B marketing experience, preferably in Europe. Experience in Intralogistics , Robotics , or SaaS is highly preferred
• Proven experience in trade show/event marketing and campaign execution
• Strong content planning, copywriting, and storytelling skills for B2B/technical audiences
• Solid understanding of lead generation and how to drive pipeline through events and content marketing
• Native‑level English is mandatory. Proficiency in a second major European language (German or French) is a significant advantage given our current expansion focus
• Strong project management and cross‑cultural communication skills, with the ability to work effectively across European teams and China HQ