Events & Partner Marketing Specialist

Events & Partner Marketing Specialist m/w/d

Location: München, DE

We are seeking a hands‑on, commercially minded Marketing Specialist to drive activities and demand generation across Western Europe, with a strong emphasis on event marketing and partner/co‑marketing.

This role is responsible for planning and executing high‑impact, locally relevant marketing programs that directly support sales pipeline growth—especially through events, exhibitions, partner initiatives, and regional field execution. You will be a key execution lead for Western Europe, translating EMEA strategy into scalable, repeatable programs while navigating a multi‑country, multi‑partner environment. The position is based in Munich, but requires willingness to travel across Europe for events, team meetings, and partner activities.

Key Responsibilities

• Plan, execute, and optimize a portfolio of events, exhibitions, partner events, and regional experiences across Europe.
• Act as a regional on‑site marketing lead for Tier 1 events, ensuring strong messaging alignment, activation, partner coordination, and lead capture.
• Ensure strong post‑event follow‑up and sales alignment, including clear lead handling frameworks and next steps.
• Build repeatable event playbooks (before, during, after) to improve consistency and performance across countries.
• Collaborate closely with integrators, distributors, OEMs, and strategic partners across Western Europe.
• Co‑develop and execute joint marketing initiatives that expand reach, strengthen partnerships, and support revenue growth (joint events, partner campaigns, shared content, regional roadshows).
• Support partners with campaign toolkits, messaging, activation guidance, and measurable goals.
• Balance EMEA consistency with strong local relevance.

Your Profile

You bring:

• 4+ years field marketing experience in B2B technology, automation, industrial, or related industries.
• Proven experience executing event‑led and partner‑driven demand generation.
• Experience working across multiple countries and cultures.
• Strong collaboration skills with sales and channel teams.
• Excellent project management and prioritization skills.
• A data‑driven mindset with experience using marketing automation and CRM tools.
• Excellent communication skills in German and English.

With over 1,400 employees in more than 30 offices worldwide and more than 100,000 advanced robotics systems deployed worldwide, we’re a thriving center of innovation and collaboration. We offer a dynamic environment that fosters creativity, growth, and career advancement. If you’re passionate about cutting‑edge technology, solving complex challenges, and building the future alongside talented, forward‑thinking colleagues—this is the place for you.