Manager CRM & Loyalty (m/f/d)

Responsibilities

• Manage and further develop the membership program as a core part of the CRM team
• Monitor and manage the loyalty program budget, including target setting, forecasting, reporting, and the identification of risks and opportunities
• Drive the membership and loyalty strategy in alignment with Direct‑to‑Consumer and company objectives
• Lead high‑impact strategic CRM initiatives from concept to execution, ensuring measurable results
• Develop and continuously improve our omnichannel member touchpoints across web, app and retail stores
• Plan and optimize omnichannel membership incentives, benefits and rewards to drive member acquisition, engagement and retention
• Translate business needs into functional requirements for loyalty backend and frontend systems, supporting a scalable and consumer‑centric platform development
• Build and maintain a structured membership engagement calendar including monthly activations
• Support segmentation development and contribute to automated lifecycle communication journeys in collaboration with the analytics and marketing teams

Qualifications

• Several years of experience in CRM, loyalty, customer engagement, or a similar role, ideally within a Direct‑to‑Consumer environment
• Strong strategic thinking combined with a hands‑on, execution‑driven mindset
• Proven experience in budget management, forecasting and reporting
• Solid expertise in developing and executing CRM and loyalty strategies across the customer lifecycle
• Experience working with analytics teams and tools as well as a good understanding of segmentation and consumer KPI frameworks
• Proficiency with CRM/Loyalty and marketing automation tools (e.g., Salesforce or similar platforms is a plus)
• Experience managing complex, cross‑functional projects and stakeholders
• Strong communication skills and a structured, solution‑oriented way of working
• Fluent in English; German is a plus

EEO Statement

As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities.