(Senior) Business Development Manager - Product Marketing (m/f/d)

As a (Senior) Business Development Manager – Product Marketing, you will shape and drive the strategic development of the Product Marketing approach for our own brand, the Westwing Collection, while ensuring strong cross‑functional alignment across all marketing channels. This permanent role is based in Munich.

What you’ll do

• Drive the strategic development and continuous evolution of the Product Marketing approach for the Westwing Collection across categories and marketing channels.
• Define and drive strategic growth initiatives across product families and categories, balancing short‑term commercial impact with long‑term brand positioning.
• Analyse category, product family, and campaign performance to identify business opportunities, derive actionable insights, and recommend optimisation measures, utilising automation and AI where applicable.
• Define product positioning and Go‑to‑Market approaches based on customer behavior, competitor landscapes, and market potential.
• Develop hypotheses, drive testing, and identify scalable levers to improve product visibility, conversion, and marketing effectiveness.
• Partner closely with Marketing Channels (such as Performance Marketing, Social Media, Creator Marketing), Brand Marketing, Retail, Product Management, and Analytics teams to align on priorities, product pushes, launches, and cross‑functional initiatives.

Required qualifications and experience

• At least 3+ years of experience in Business Development, Consulting, Growth Management, or a similar role.
• Strong analytical and strategic thinking skills with the ability to structure complex problems and derive actionable solutions.
• Hypothesis‑driven mindset with experience testing, validating, and iterating initiatives based on data and customer insights.
• Excellent commercial understanding and ability to connect business performance with marketing and customer behaviour.
• Strong stakeholder management and communication skills with the ability to influence cross‑functional teams and drive alignment.
• Hands‑on mentality with the ability to move between strategic development and operational execution in a fast‑paced environment.

Benefits

• A high‑performance culture built on trust, feedback and collaboration.
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone.
• A flexible hybrid setup with 3 office days per week.
• Work‑from‑anywhere opportunities for up to 4 weeks per year.
• 30 days of paid holiday.
• A beautiful, centrally located, dog‑friendly office with inspiring spaces, a sunny terrace, and good food.
• Exclusive discounts – 40% off Westwing Collection, 20% off third‑party brands, 10% Family & Friends discount, and special‑occasion vouchers.
• Well‑being support through mental health resources, sports memberships, and preventive care.
• Sustainable mobility options with discounted public transport and JobRad.
• Support for working parents, including on‑site daycare and a partnership with a multilingual provider.
• One annual Social Impact Day to give back to a cause you care about.
• Team rituals that celebrate results and togetherness – including movie nights, Oktoberfest, and seasonal parties.

Department: Marketing