Digital Marketing Manager (m/f/div)

IT-Systemhaus der Bundesagentur für Arbeit Flörsheim

Stellenbeschreibung:

Marketingfachkraft/-assistent/in

Hennig Arzneimittel is looking for a young professional passionate about digital communication and online marketing to strengthen its activities in the German market, with a specific focus on pharmaceutical marketing.
The selected candidate will support branding, content creation, and performance marketing initiatives, contributing to the design and implementation of social media campaigns and e-commerce activities (including Amazon and pharmaceutical online channels).
They will also be involved in the creation of digital content (newsletters, DEMs, informational materials) aimed at healthcare professionals and corporate stakeholders.
Proficiency in Italian and English (B2 level or higher) is considered a plus, to facilitate collaboration with international teams and partners.

Main Responsibilities

Operational management of social media channels (LinkedIn, Facebook, Instagram), with a focus on editorial planning, copywriting, and performance analysis
Support for digital advertising campaigns, including Amazon activities and promotions through online pharmacies
Creation and localization of digital content: emails, informational materials, graphic assets, and newsletters
Cross-functional collaboration with marketing, sales, and compliance teams for content validation
Monitoring of campaign performance and preparation of concise reports

Requirements

Degree in Marketing, Economics, Communication, or Business Administration, preferably obtained at a German Hochschule or equivalent institution, with a specialization in digital marketing
Good knowledge of social media platforms, key digital marketing tools and AI LLM platforms.
Familiarity with graphic tools (e.g., Canva, Adobe Express) for the creation of simple yet effective visual content
Team-oriented mindset, strong organizational skills, and attention to detail
Excellent communication skills, precision, and result-oriented approach
Proficiency in German (native or C1 level) and a good command of Italian (B2 or higher)

Preferred Qualifications

Previous experience (even brief) in similar roles (e.g., digital marketing internships)
Basic knowledge of platforms such as Amazon Seller/Vendor Central
Interest in the pharmaceutical sector and its digital dynamics