EMEA Media Director (w/m/d)

Director Performance (f/m/d)

We are looking for a Director Performance (f/m/d) based in Munich or Berlin. The position is limited to an 18‑month contract and supports our Intelligence Team in an EMEA role.

We Are Social is a globally active, socially‑led creative agency with over 1,300 employees in 17 offices worldwide. We offer our clients a global perspective at a time when social media shapes culture. We create “Ideas worth talking about” across all channels and for diverse audiences. We don’t just look online for the latest trends, we develop a deep understanding of the zeitgeist and pop culture, creating ideas that are truly worth talking about. We understand social behaviours within online communities, cultures, and subcultures across the entire social landscape. Our clients in Germany include AUDI AG, Mercedes‑Benz Trucks, Müller, and Ravensburger. We Are Social is part of the Plus Company.

Responsibilities

• Lead, coach, and develop a team of Paid Media Specialists and Social Media Managers with clear goals, individual coaching, and a focus on personal growth.
• Develop and implement data‑driven paid media strategies across platforms such as Meta Ads, Google Ads, TikTok, and programmatic networks aligned with brand and e‑commerce objectives.
• Manage planning, execution, and optimisation of digital advertising campaigns—budget allocation, performance tracking, and creative messaging.
• Collaborate closely with Creative, Marketing, E‑Commerce, and Analytics teams to develop impactful ad assets, align messaging, and support the customer journey from awareness to purchase.
• Monitor and analyse campaign results using analytics tools, derive insights, improve KPIs such as CTR, ROAS, and conversion rates, and present clear reporting to stakeholders.
• Stay on top of digital and e‑commerce trends, new advertising platforms, and best practices to identify innovative optimisation opportunities.
• Ensure all paid media activities support the overall marketing strategy and measurably contribute to customer acquisition and revenue growth.

Qualifications

• Degree in Marketing, Advertising, Communications, or a comparable field.
• At least 7 years of experience in Paid Media, Digital Marketing, or Social Media, including proven leadership experience.
• Deep understanding of paid social and digital media platforms (Meta Ads, Google Ads, TikTok, Pinterest) and common analytics and management tools.
• Proven track record in developing and executing paid campaigns for e‑commerce or retail brands.
• Strong analytical skills, project management expertise, and a data‑driven mindset.
• Excellent communication, leadership, and collaboration skills.
• Experience working with international teams and markets across the EMEA region is a plus.
• Solid understanding of e‑commerce KPIs, customer journeys, attribution models, and digital sales funnels.
• Experience with audience targeting, remarketing, conversion tracking / pixel implementation, and multi‑channel attribution.
• Entrepreneurial thinking, innovation, and strong business acumen.

Benefits

• Vibrant team spirit: “Social” isn’t just part of our name—it’s who we are. We live a strong team spirit and open company culture with flat hierarchies where your voice matters.
• Exciting international projects: We work on digital projects that set benchmarks. Our clients come from both B2C and B2B environments and include local and international players.
• Globally connected, locally rooted: Our Munich and Berlin (Kreuzberg) teams benefit from continuous knowledge exchange with We Are Social offices worldwide while being firmly grounded in their local creative communities.
• Flexibility: Hybrid work combines the best of both worlds. We’ve chosen a 2/3 split: with a 40‑hour week, you’ll work at least 2 days in the office with your colleagues and 3 days from home. We also support remote work—20 days remotely within Germany and another 20 days within Europe, so you can work from Portugal or Greece if you wish.
• More benefits: 2 additional Health Days, Menstrual Leave, a day off on your birthday, partnership with Urban Sports Club, the Deutschlandticket, membership with OpenUp, and much more.

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