Head of D2C Performance Media

* Lead the creation of Samsung's local D2C performance media strategy, strengthening its reputation as a pioneer and trendsetter in the European media scene.* Lead the elevation of D2C within the broader media agenda, positioning D2C at the heart of audience engagement and monetisation efforts* Guide channel specific growth strategies for D2C performance media including (but not limited to) search, shopping, social and affiliates.* Lead cross-divisional D2C performance media campaigns devising strategy and ensuring alignment with short-term business objectives as well as long-term growth expectations.* Act as key PIC for media efficiency initiatives supporting global efforts.* Own key D2C relationship with regional media agency and affiliates network, focusing on D2C media implementation across European markets, fostering collaboration to address regional market dynamics, whilst maintaining a unified narrative.* Provide executive oversight for the planning, execution, reporting and optimisation of Samsung’s £200M+ annual digital media budget across Europe* Deliver best practice based on specialist knowledge* Lead 33 countries (17 Subs) to educate them on performance media, and help convince them of the benefits, by constantly demonstrating return on investment and sales improvements* Leads comprehensive reporting and analysis of D2C media campaign performance, translating data into actionable insights that inform future strategies.* Collaborate with data and analytics teams to develop measurement frameworks that guide immediate decision making and future planning.* Work with Samsung D2C’s internal data and insights team to support continual improvement on media and affiliate reporting and insights* Support the development and implementation of advanced attribution models and incrementality testing to improve access to media performance and return on investment.* Support introduction of AI driven forecasting models and predictive analytics to improve budget allocation and return on investment.* An amalgamation of strategic, analytical, and technical strengths, a strong emphasis on delivery, and the ability to influence collaborators effectively.* Strong experience in technical and commercial performance media (10 yrs)* Demonstrable D2C business experience, ideally within ‘trading’ environment* Strategic problem solver with a proven ability to develop and implement strategies across all paid media channels* Working knowledge of paid media adtech including Google Marketing Cloud (GA360, GA4, Looker, DV360, Google Ads), Meta, TikTok, Snapchat, Linked In, Pinterest, X, feed integration solutions (eg Intelligent Reach).* Data-driven mind-set with expertise in using business and customer insights for decision-making.* Proficiency in data analytics platforms and tools.* Exceptional communication and collaboration skills, capable of influencing stakeholders at all levels.* Strong leadership skills with the ability to inspire and lead cross-functional teams.* Innovative and adaptable, with a passion for driving continuous improvement.* Implemented European-wide data-driven, multi-touchpoint marketing plans across digital channels to drive Acquisition, Retention & Loyalty* Strong background in collaborating with regional teams and aligning local and global objectives.* Strong agency / team management skills; comfortable leading multi-cultural teams, providing both strategic and hands-on operational feedback and evidence of driving results.* Experience in the consumer electronics or retail industry.* Dynamic and adaptable mind-set to thrive in a fast-paced, evolving environment.* Strong problem-solving skills and resilience to navigate complex challenges.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.\* Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: . You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click :
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