LinkedIn Social Media & Content Specialist (B2B Marketing) with German

LinkedIn Social Media & Content Specialist (B2B Marketing) with German

Location : Mostly remote from Hamburg, Germany or Portugal

(Candidates based in Hamburg will be preferred)

Were looking for a proactive and creative Social Media & Content Specialist to support our organic and paid social initiatives, thought-leadership content, and marketing communications. This role is ideal for someone who thrives in ambiguity, enjoys taking ownership, and wants to grow in a dynamic B2B marketing environment.

Responsibilities

Organic Social

• Create tailored social media posts for sales and executive ambassador programs, ensuring alignment with key messaging.
• Support social media tracking and measurement.
• Collect and organize LinkedIn post links during events and for all content produced by the team, storing them in structured tables.
• Manually track engagement data (likes, comments, reshares) in a reporting sheet.
• Assist in building post-event performance reports, including insights, learnings, and recommendations for improvement.
• Support the creation and review of social media assets.
• Use brand design guidelines to conceptualize and brief assets to creative agencies, and review final deliveries.
• Write high-quality LinkedIn content such as event summaries, long-form articles, video scripts, event announcements, and product / feature posts.

Paid Social

• Assist with conceptualizing and writing landing page copy for paid campaigns.
• Monitor campaign comments for sentiment and flag critical or relevant mentions.
• Support copywriting for LinkedIn ads and other paid social assets.

Thought Leadership (Think with Google-style Content)

• Write articles focused on best practices, client case studies, thought leadership, and industry insights.
• Produce a bi-weekly thought-leadership newsletter for marketing and advertising professionals.
• Collaborate with creative agencies : write briefs, review visuals, and ensure quality and relevance of graphic assets.

General Content Support

• Draft written communication and email content for client-facing updates, especially around key industry events.

Requirements & Preferences

• Experience in B2B marketing .
• Strong copywriting skills.
• German C2 level
• Strong experience using LinkedIn as a B2B marketing platform .
• Understanding of ad formats, targeting, and campaign mechanics.
• Experience developing content for brands or ambassadors.
• (Bonus) Understanding of the broader B2B marketing landscape.
• Committed to staying long-term not an in-between job.
• Adaptable, agile, flexible, and comfortable working in ambiguity.
• Proactive with a strong sense of ownership.
• Creative and able to bring new ideas to the table.

Important Notes

• This is not a senior role.
• This position does not include any team leadership responsibilities.

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