Marketing Lead (m/f/d)

Overview

Join to apply for the Marketing Lead (m/f/d) role at ARX Robotics .

We're looking for a motivated Marketing Lead (m/f/d) to shape and drive ARX’s marketing strategy. In this role, you'll oversee the development of an integrated content and brand marketing engine that communicates our bold ambitions in defense and frontier technology.

You’ll collaborate cross-functionally with business development, tech, and product teams and analyse performance data to maximise ROI. You will lead a high-performing team, steer cross-functional initiatives, and ensure every touchpoint consistently reflects the ARX vision.

To join our team, you should be excited to:

• Run an effective content marketing program that supports and conveys ARX’s visionary goals owning strategy, execution, and outcomes across all key content formats and channels
• Lead and mentor the marketing team, providing strategic direction, coaching, and structure to grow team capabilities
• Develop and execute a comprehensive marketing strategy aligned with business objectives
• Drive a high-impact content marketing strategy, ensuring seamless integration and agile execution across all campaign and brand efforts
• Collaborate cross-functionally with Business Development, Product, and Tech teams to create synergistic go-to-market strategies
• Refine and articulate the company’s brand and vision, ensuring our messaging is compelling, differentiated, and consistent across all internal and external touchpoints
• Own performance reporting, including campaign ROI, KPIs, and marketing attribution using data to drive iteration and growth

Your Profile

• 5+ years of marketing experience, with at least 2 years in a leadership or managerial role
• Proven success running and scaling content marketing programs, with strong editorial judgment and narrative craft
• Demonstrated ability to build, lead, and scale integrated marketing teams
• A strong grasp of content management systems and editorial operations
• Experience in the defense industry is a plus
• Excellent communication skills with business fluency in both German and English (written and spoken)
• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA is a plus)

Benefits

• Competitive salary and benefits package
• A shaping role in an emerging dual use company
• Opportunity to work with a highly innovative, international, and dynamic team
• Room for professional growth and development
• Participation in the company's success, with access to regular events, knowledge exchange and meetups

About us

ARX is a dual-use technology company that specializes in developing autonomous unmanned systems and sensors for the European defence sector. Our dual-use unmanned ground systems and sensors assist NATO Armies and civilian first responders in tackling their most challenging problems by providing them with training and information to make better decisions and take effective actions in life-or-death situations.

As our team continues to expand rapidly, we are seeking motivated candidates who are excited to work in a highly energetic, creative, and innovative team dedicated to developing autonomous systems for challenging environments. We operate in a dynamic sector where collaboration, sharing innovative ideas, and developing novel problem-solving strategies are ingrained in our work culture.

If you are passionate about overcoming challenges that have a real impact on the security of our democracies, apply here to join ARX and help shape the future of dual-use technology!

In addition to a competitive salary package, we offer the opportunity to participate in the company's success. ARX is an equal-opportunity employer, and we encourage candidates from all backgrounds to apply.

Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing
• Industries: Defense and Space Manufacturing

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