Marketing Manager, Central EU

Intro

At Pleo, we’re on a mission to revolutionise the way businesses manage company spending. No more outdated processes, clunky spreadsheets, or frustrating delays - we believe spend management should be seamless, empowering, and surprisingly effective for finance teams and employees alike. We’re creating tools that promote autonomy, foster trust, and let businesses focus on what truly matters.

Our culture is built on transparency, collaboration, and a deep commitment to innovation – which is reflected in our spending solution. At Pleo, you’ll join a passionate team shaping the future of work, all while having some fun along the way.

About The Role

We're looking for a Marketing Manager Central EU (with a big focus on the German market) to join our Marketing team at Pleo. In this role, you'll own and drive the field marketing strategy and execution for the Central EU region as we scale, supporting the sales and partnerships team to align marketing initiatives with sales objectives. If you're excited about shaping our growth trajectory in a key European market and fostering a powerful partnership between sales and marketing and are passionate about the FinTech industry and revolutionising business spending, then this is the opportunity for you!

We are looking for profiles based in Munich or Berlin. In Berlin you will be required to go to our office at least 3 days per week.

What you'll be doing

• Responsible for developing and executing integrated field and regional marketing programs (events, webinars, roundtables, roadshows, co‑marketing activities, digital media initiatives) that drive awareness, engagement, and qualified pipeline for our sales team and deliver on pipeline and revenue targets
• Strategise and oversee the execution of a mix of sponsored and owned events and experiences with a localised approach to maximise impact and engagement (pre‑event promotion, onsite branding, lead capture, and post‑event follow‑up) - tailored to our key ICP and buying personas
• Develop account‑based marketing programs targeting key mid‑market accounts in collaboration with the sales and SDR teams
• Leverage digital channels (email, social, content syndication, paid) to amplify field activities and ensure consistent follow‑up
• Work closely with our integrated marketers on landing and localising global campaigns.
• Collaborate closely with the Sales and Partnerships team to develop and align marketing initiatives with sales objectives, fostering strong collaboration
• Analyse and report on performance metrics to inform strategy and communicate results to leadership
• Coordinate with external agencies and internal partners, including the PR and wider marketing teams, to ensure consistent messaging and maximise reach

What you bring

• A solid understanding of B2B SaaS marketing, with the ability to craft and execute comprehensive field marketing strategies
• A background of at least 5 years in a relevant B2B marketing role with experience in field, regional, or account‑based marketing with direct sales alignment
• Strong financial acumen and the ability to manage budgets and calculate marketing ROI
• A passion for building strong relationships and excellent communication skills for collaborating with sales, PR, and other stakeholders
• Excellent analytical skills and the ability to adapt strategies based on data in a dynamic market
• Experience with FinTech is highly advantageous
• Strong project management and communication skills—you thrive at the intersection of strategy and execution
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.)
• Proven track record in successful event management
• Fluent in English (our company language) and German language