Marketing Program Manager, EMEA

What Will You Do
At Johnson Controls, we believe that growth isn't just about new customers,it's about unlocking the full potential of our
installed base
. We are hiring a
Performance Marketing Manager – EMEA
to build and drive a
programmatic marketing engine
that focuses on
renewals, upsell, and customer lifetime value
.

In this role, you'll develop and execute data-driven campaigns that engage existing customers with relevant offers, lifecycle content, and expansion opportunities. You'll create a
repeatable marketing drumbeat
that's embedded into the sales rhythm, partnering closely with sales, product management, and regional field marketing teams.

This is a role for a
hands-on execution expert
with a
data-obsessed mindset
, strong content creation capabilities, and a relentless drive for measurable outcomes.

How Will You Do It
Lifecycle & Performance Marketing Execution

• Design and implement a repeatable, scalable marketing program targeting Johnson Controls' installed base across EMEA.
• Create customer lifecycle programs aimed at renewals, cross-sell, and upsell, aligned to solution roadmaps and sales priorities.
• Build and manage automated campaign flows (e.g., renewal reminders, usage nudges, upgrade offers) that are triggered by data and behavior.

Customer Engagement & Value Expansion

• Craft compelling content (emails, guides, success stories, solution briefs) tailored to existing customer needs and value moments.
• Develop segmentation strategies that reflect customer types, contract cycles, and product usage insights to personalize messaging and offers.
• Align campaigns with product teams to ensure timing, relevance, and alignment to innovation cycles.

Performance Measurement & Optimization

• Track full-funnel performance of lifecycle campaigns, including renewal rates, upsell revenue, engagement metrics, and ROI.
• Identify drop-off points in the customer journey and optimize content, timing, and format to improve outcomes.
• Run A/B tests, iterate messaging, and apply agile performance loops to continuously improve impact.

Sales & Product Interlock

• Collaborate with sales teams to align lifecycle marketing with account engagement strategies,supporting their motions with timely campaigns and content.
• Work with product managers to stay ahead of upgrade paths, feature releases, and pricing initiatives that can drive upsell or renewal urgency.
• Create shared KPIs and reporting dashboards that measure the business contribution of installed base marketing.

What We Look For

• 7+ years in performance marketing, digital lifecycle marketing, or B2B retention/growth marketing.
• Demonstrated success in designing and executing campaigns targeting installed base customers.
• Strong experience with marketing automation tools, CRM systems, analytics platforms, and content creation.
• You combine data-driven decision making with a passion for crafting compelling messaging and campaigns.
• Hands-on executor with a bias for action,you move fast, test constantly, and always tie activity to impact.
• A natural collaborator who thrives at the intersection of marketing, sales, and product.
• Fluent in English; with the ability to work on-site at least 3 days/week.