Performance Marketing Lead

About Freedx

Freedx is a next-generation cryptocurrency exchange built by experts from crypto, finance, and technology. We’re reimagining digital asset trading with a focus on security, scalability, and AI-driven innovation. Our mission is to empower users with the freedom to manage their assets confidently through seamless, transparent, and high-performance trading experiences.

The Role

We’re seeking a Performance Marketing Lead with deep expertise in AI-powered acquisition, automation, and analytics. You’ll own end-to-end growth: from paid media and lifecycle marketing to attribution and forecasting, using advanced AI tools to drive activation, retention, and lifetime value.

You’ll combine creative strategy with machine learning insights to shape global growth, optimize spend, and scale performance across all digital touchpoints.

What You’ll Do

1. AI-Driven Acquisition & Optimization

   Lead global campaigns across social, search, and crypto-native channels (X, Telegram, Google Display, TradingView, Coinzilla).
   Use generative tools (Jasper, AdCreative, Midjourney, Runway) to test creative variations at scale.
   Employ AI-driven bidding, creative rotation, and predictive optimization to maximize CAC-to-LTV efficiency.

2. Lifecycle & Retargeting Automation

   Build intelligent retargeting and lifecycle frameworks using Braze, Segment, or CleverTap.
   Automate personalized journeys triggered by user behavior or funnel stage.
   Continuously improve engagement and conversion using predictive insights.

3. Conversion Intelligence & Experimentation

   Run AI-powered multivariate testing and CRO using Optimizely or Mutiny.
   Leverage analytics and heatmaps to refine landing pages and user flows.
   Drive measurable uplifts through data-informed experimentation.

4. Growth AI, Attribution & Forecasting

   Manage clean data pipelines, event tagging, and multi-touch attribution.
   Develop real-time dashboards in Looker or GA4 for spend, ROI, and engagement visibility.
   Use predictive LTV models and budget forecasts to guide decision-making.

5. Generative Discovery (SEO, ASO & AEO)

   Expand organic visibility across Google SGE, Perplexity, ChatGPT, and other AI search engines.
   Coordinate with content and PR teams to strengthen generative discoverability and backlinks.

Key Responsibilities

1. Media Buying & Paid Acquisition

   Plan, launch, and optimize performance campaigns across social, search, native, and display ecosystems
   Define creative angles, campaign objectives, and targeting strategies per channel category
   Own performance across the full paid funnel: reach → clicks → signups → activation
   Coordinate with creative, content, and community leads to align assets and copy
   Manage weekly budget allocations, campaign segmentation, and performance targets

2. Retargeting & Funnel Re-engagement

   Build cross-channel retargeting campaigns across display, messaging apps, email, and bots
   Segment and re-engage users based on funnel drop-off (e.g. joined TG but didn’t trade)
   Coordinate creative and message variations across all touchpoints
   Optimize frequency, sequencing, and conversion metrics

3. CRM, Email & Lifecycle Automation

   Design and manage CRM systems and behavior-based email workflows
   Set up onboarding, referral, reactivation, and milestone engagement flows
   Implement triggers via email, in-app, or messaging platforms (Telegram bots, etc.)
   Analyze performance (open rates, click-through, conversions, unsubscribes) and iterate continuously

4. Conversion Optimization

   Coordinate A/B tests for landing page design, CTAs, and ad-to-page alignment
   Use heatmaps, scroll depth, and analytics data to identify drop-off points
   Benchmark funnel performance against crypto industry standards
   Prioritize conversion rate optimization (CRO) over visual polish

5. Analytics & Attribution

   Own marketing data pipeline: UTM tracking, event tagging, and attribution logic
   Maintain clean tracking structures across paid ads, influencers, PR, and landing pages
   Build performance dashboards and reports to track CAC, LTV, signup source, and engagement
   Present weekly growth reports and propose experiments based on observed trends

6. Referral Program Support

   Integrate UTM-based invite tracking and CRM tagging
   Monitor referral flow performance, fraud risks, and cost-per-invite
   Launch campaigns to boost referral engagement (e.g. XP multipliers, leaderboards)
   Sync data with community and rewards teams for incentive distribution

7. SEO & Organic Growth

   Conduct basic SEO audits and set keyword/content objectives
   Align blog strategy with search demand (e.g. “how to trade crypto”, “airdrop calendar”)
   Support organic backlink building via PR, community content, and partnerships

Your Stack

Core Platforms: Meta, Google, TikTok, X, Reddit, Telegram Ads, Coinzilla
AI & Automation: Jasper, ChatGPT, AdCreative, Midjourney, Runway, Mutiny, Optimizely
CRM & Analytics: Braze, CleverTap, Segment, AppsFlyer, Looker, GA4

What You’ll Bring

6–10 years in performance/growth marketing, ideally in fintech, crypto, or Web3
Proven experience using AI-driven workflows for campaign optimization and forecasting
Strong analytical capability across LTV modeling, attribution, and cohort analysis
Familiarity with Telegram marketing and Web3-native ecosystems
Agile, data-led approach with a bias for creative experimentation

What We Offer

Remote-first flexibility and autonomy
Crypto or fiat payment options
High-impact ownership in a fast-scaling exchange
Direct collaboration with founders and senior leadership
Competitive pay with performance-based incentives

Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.