Product Marketing Manager - DACH Region (m/w/d)

Position description

Are you an enthusiastic Product Marketing Manager (B2B) for our DACH region that successfully enables our sales and marketing teams by providing outstanding content? Would you like to contribute to the global growth of a world market leader in the software industry with market analysis, developing distinctive product positionings, and creating appealing value propositions? Then Planon (part of Schneider Electric) has the perfect job for you!

Category

Sales & Marketing - Marketing - Solution Marketeer

Job title

Product Marketing Manager - DACH Region (m/w/d)

Contract type

Employee

Job description

As a Product Marketing Manager (no managerial tasks), you play a significant role in the successful go-to-market strategy for our software solutions. These solutions are sold and implemented through our Business Areas across Europe, North America, Asia and Australia, or through our reseller and system integrator partner channel. You'll closely collaborate with various departments like Sales, Marketing, Partnering, Development and our Solution Centres. To successfully contribute to a go‑to‑market you will analyse market trends to position our solutions in a market‑centric way, and develop strategies together with the Solution Centres and Business Areas. In this strategic role, you'll have the opportunity to support, create and improve our winning value propositions.

With your passion for translating software technology into market‑centric value propositions, you will enable our Sales teams to successfully sell our solutions. This encompasses a close collaboration with Sales colleagues and creating content such as presentations, business cases, playbooks and product collateral. Moreover, you will help and train them to use the content and evaluate it for continuous improvement.

Responsibilities

• Analysing market trends, following competitors, and participating in market events to continuously improve our positioning and messaging;
• Positioning our solutions in a market-centric way with value propositions and commercial pricing models that drive growth and market share;
• Developing and implementing successful go-to-market strategies together with Solution Centres and Business Areas;
• Creating distinctive sales enablement content to help Sales successfully sell our software solutions.

Qualifications

• A relevant bachelor's or master's degree, for example in (Product) Marketing, Product Management, Real Estate Management, International Business, IT or any combination;
• 5 years of marketing experience in a B2B software market-oriented role in the DACH region;
• Relevant experience in the Real Estate or Facility Management sector is a plus;
• The ability to think outside-in and customer-centric and possessing excellent skills to translate market problems into appealing value propositions;
• Familiar with, and strong affinity for, IT, technology, innovation and industry trends;
• Creative business acumen, analytical, accurate, and a hands‑on and results-driven mindset;
• Excellent communication and presentation skills to collaborate with a wide range of internal and external stakeholders;
• Fluent in English and German, all other languages are a plus;
• Living close to our one of our offices in the DACH region.

Benefits

A healthy work-life balance and the possibility of working hybrid. We encourage a collaborative and learning work environment, which is why we offer constant learning and meaningful training opportunities. In addition, we offer challenging projects with world-leading clients and extraordinary experiences. For this role we offer the following benefits package. Join us on our journey to become the recognised world leader in Smart Sustainable Building Management software solutions. How we do this? By putting our people at the heart of our company and creating an inspiring and safe environment that allows all of us to work, learn, live, and play.

Position location

Germany, Frankfurt

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