Product/Project Manager Retail Media Direct Marketing (m/f/d)

Stryker Corporation München

Stellenbeschreibung:

Tasks

Strategic development and integration of the newsletter and push notification channels into the overarching CRM and marketing strategy within the retail media business
End-to-end product ownership for the newsletter and push notification channels: from concept and implementation to testing, analysis, and optimization
Briefing, coordination, and prioritization of requirements for internal teams (e.g. CRM, UX, Data, Sales) and external service providers
Close collaboration with content, CRM, and performance marketing teams to ensure cross-channel consistency
Support in developing segmentation and personalization strategies (e.g. using behavioral data)
Assistance in setting up and monitoring automated campaigns (e.g. welcome journeys, transactional emails)
Execution of A/B tests and contribution to performance analyses
Monitoring of market and technology trends to continuously improve tools and methodologies in use

Profile

University degree in business, marketing, communications, computer science or a comparable field
Experience in digital product management, ideally with a focus on CRM, email marketing, or mobile push notifications
Solid knowledge of newsletter tools (e.g. Salesforce Marketing Cloud, Emarsys, Braze, HubSpot, etc.)
Initial experience with common email marketing tools (e.g. Mailchimp, HubSpot, Salesforce, Braze) is a plus
First‑hand experience with automation, customer journeys, and personalization
Familiarity with web analytics tools and key performance indicators (e.g. Google Analytics, Tableau, Looker, Adobe Analytics)
Experience using A/B testing tools and in optimizing usability
Basic understanding of HTML is a plus, but not a requirement
Excellent written and spoken German and English skills

About Us

We are a leading electronics retail company, helping suppliers and partners leverage data‑driven insights through our reporting and data products. Within the Marketing & Retail Media department, we focus on turning data into actionable knowledge that drives business decisions and strengthens supplier partnerships.