Brand Manager DACH Berlin

We are Paula’s Choice Skincare, a global skincare company founded in the US (Seattle) in 1995. Paula’s Choice is an ambitious fast‑growing brand with an inspiring mission: we uncover the truth about skincare and deliver smart, safe products based on scientific research, without gimmicks and misleading claims. Part of Unilever Prestige Brand since 2021 where we are proud to present our core values and continue to grow together with our sister brands.

Our European headquarters are located in the Netherlands (Amersfoort) and local offices in the UK, France (Paris) and Germany (Berlin). We market our skincare via different business models: direct‑to‑consumer via our own websites (in UK, Germany, France, The Netherlands, Italy, Spain, Sweden, Denmark), via marketplaces (Amazon and Bol.com), via selected retail partners, including Sephora, Galeries Lafayette, Space NK, Selfridges, De Bijenkorf, Douglas, and via selected e‑tailers including Skincity and CultBeauty.

We are a fast‑growing scale‑up with a young employer base and a high‑energy culture. We adopted an agile way of working and thrive on change. Agile lives and breathes in our full organization, this makes us move fast and grow even faster. We are proud to consistently show high double‑digit growth. Our main business (65%) is direct to consumer via our e‑commerce business making us a fast‑paced profitable organization.

Paula’s Choice is committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

Brand Manager DACH

Full Time Hybrid | Berlin | Germany

Why are we looking for you?

As Paula’s Choice Brand Manager DACH (PR, Social, Trade Marketing & Community) you play a crucial role in further developing and strengthening the growth in the DACH. You are a true team player, who will contribute with your knowledge, character, and passion. You are flexible in taking on various tasks from overall tactical and strategical planning towards operational tasks. Being creative is in your nature and coming up with new ideas and implementing these excites you.

Your responsibilities:

• Grow brand awareness in the DACH via strategic PR, Social & Community initiatives in close collaboration with the Country Director DACH and his team.
• Plan and execute new product launches, (joined) promotions and engaging retailer, customer and influencer events, together with the field sales and customer care team.
• Manage the relationships with our PR, influencer and affiliate agencies.
• Develop and execute the strategy for PR, Social & Community to strengthen our brand’s positioning and create buzz at key moments of the year.
• Proactively engage with new and existing influencers and key opinion leaders (KOLs) to establish enduring relationships, fostering brand advocates to enhance relevance and reach.
• Monitor and report on the most important brand KPI’s, including sales and portfolio analytics.
• Plan and monitor marketing budget for the region.
• Expand and nurture the affiliate channels.
• Support the marketing teams in Amersfoort (The Netherlands) with regional input, trends and market information.
• You will manage a team of 4 people including Social & Community Manager, Brand Marketeer, Digital Brand Marketeer and Influencer & Community Executive.

What will you bring:

• Educated to Degree level
• 5+ years’ experience in marketing, PR and influencer management, ideally in the beauty world
• Entrepreneurial frame of mind
• Creative and analytical skills with experience in using analytical platforms
• Excellent leadership, management and communication skills
• Passion for the skincare & beauty industry
• Experience dealing with beauty retailers
• People and relationship oriented, cares about team members, influencers and mentorship
• Fluent in spoken and written German and English

Do you recognize yourself in the above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon. We look forward to receiving a motivation together with your Curriculum Vitae.

Our culture is the result of our behaviors, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values, you will feel at home at Paula’s Choice:

Each of us is powerful on our own, but together we are unstoppable.

BUILD TRUST: We set the standard for skincare, transparency and shared knowledge

BE BOLD: We lead through innovation and disrupting the status quo

ACT WITH KINDNESS: We operate out of respect and care for our customers, our colleagues, and the planet

CREATE COMMUNITY: We build a welcoming and inclusive community with a culture of growth and empowerment

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