About Alcon

At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here you’ll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.

About the Role

We are seeking a dynamic and experienced Director Marketing Surgical DACH (m / f / d) to join our team in Freiburg im Breisgau or Aschaffenburg. In this role you will be responsible for leading and managing our marketing efforts across multiple channels. If you have a passion for marketing, a proven track record of running successful campaigns and a strong understanding of the latest marketing trends we want to hear from you!

Responsibilities

Develop and implement comprehensive marketing strategies for all teams including Digital, Advertising, Communications, and Creative.
Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
Set, monitor, and report on team goals to ensure we achieve our marketing objectives.
Design branding, positioning, and pricing strategies to effectively promote our products or services.
Ensure our brand message is strong and consistent across all channels including events, email campaigns, web pages, and promotional material.
Analyze consumer behavior and determine customer personas to tailor our marketing efforts accordingly.
Identify opportunities to reach new market segments and expand our market share.
Craft quarterly and annual hiring plans to build a high‑performing marketing team.
Monitor competition including acquisitions, pricing changes, and new products or features to stay ahead in the market.
Coordinate sales and marketing efforts to enhance brand awareness and drive revenue growth.
Participate in the quarterly and annual planning of company objectives aligning marketing strategies with overall business goals.

Qualifications

Bachelor’s or Master’s degree in Marketing or a relevant field.
Proven work experience as a Head of Marketing or in a similar leadership position in Marketing, preferably within our industry.
Demonstrated success in running effective marketing campaigns.
Solid knowledge of web analytics and experience with Google AdWords.
Proficiency in using CRM software to track and analyze customer data.
Strong leadership skills with the ability to set and prioritize goals for the marketing team.
Analytical mindset with the ability to gather and interpret data to drive informed marketing decisions.
Fluency in English and German; proficiency in additional languages would be a plus.

How You Can Thrive at Alcon

Experience excellent onboarding from your very first day at one of the Top Employers of 2025)

Explore the diverse development opportunities within national and international departments.

You get the chance to help people see brilliantly. You will play a big part in making a difference in the lives of patients and be part of a company with a clear purpose and cutting‑edge innovation and breakthrough technology in eye‑care.

Benefits

Benefit from an attractive compensation package complemented by extensive perks such as a company pension plan, JobRad bike leasing and more.

Recognized by the Top Employer Institute, the global authority on certifying excellence in employee conditions.

Key Skills

Digital Marketing
B2B Sales
Marketing
Pardot
Marketing Automation
Customer Segmentation
HubSpot
Multichannel Marketing
Market Research
Affiliate Marketing
Social Media Management
Lead Generation

Employment Details

Employment Type: Full‑Time

Experience: Years

Vacancy: 1

#LI-DNI

Internal Applicants: If you are currently an active employee (internal or external) at Alcon, please apply via the internal career page.

ACHTUNG: If you are currently a temporary or vendor employee at Alcon, click the link below to apply on the internal career site. Thank you.

#J-18808-Ljbffr

Alcon Research

Jobs:

Marketing Director Surgical DACH (mfd)

Weitere Unternehmen

DRF Stiftung Luftrettung gemeinnützige GmbH

SILITHIUM smart energy GmbH

form.in GmbH

Ed. Züblin AG, Direktion Stuttgart