Your responsibilities

You will take ownership of how customers experience our brand online.
This role sits at the commercial core of our business — shaping the webshop performance, driving conversion optimization and continuously improving the digital buying journey.

You identify friction, challenge the status quo and translate insights into action.
You think in funnels, segments and measurable impact — and you enjoy working hands‑on, close to the product, the data and the execution.

You will play a key role in scaling a profitable, fast‑growing premium D2C brand and directly influence revenue growth through smarter digital experiences.

This is a role for someone who wants real ownership, real responsibility and visible impact.

Customer Experience Optimization

Optimize the customer journey on the website from visit to purchase
Segment customer groups and tailor content accordingly
Funnel optimization to improve conversion rates
Collaborate with UX/UI designers to enhance user experience

Onsite Marketing

Plan, brief, implement, analyse and optimize webshop elements for campaign funnels (e.g. banners, texts etc.)
Own and optimize key webshop touchpoints such as navigation/menu, homepage, hero campaigns, landing pages, announcement bars, collections, PDPs and cart
Conduct A/B tests for new onsite promotions
Run funnel tests and implement new website elements

Product Launches & Updates

Own product presentation within the webshop
Brief and implement product images and content for each PDP section
Manage variant set‑ups and maintain product content
Create and assign products to relevant collections
Manage product recommendations (upsell and cross‑sell strategy)
Oversee collection product sorting

Additional Content

Create educational content pages such as product guides, FAQs, product finders, contact/help center content and delivery status updates
Ensure accuracy of legal texts

Analysis

Main KPIs include:

Conversion Rate
Shop NPS
Revenue per User

Further analysis responsibilities

Conversion funnel performance
Landing page performance
Top viewed pages
Click behaviour (heatmaps)
Product and campaign promotions
Testing and optimization of product recommendations (upsell / cross-sell / sorting)
Product performance analysis

Your profile

Must‑have

Strong e‑commerce experience (testing, optimization and execution mindset)
Ability to think in funnels and customer segments
Understanding of UX/UI structures and digital flows
Fluent German and English
Ability to analyse user behaviour and derive optimisation measures
Experience with A/B testing and common analytics tools
Strong ownership mentality and hands‑on execution drive
Data‑driven mindset
Experience working with e‑commerce platforms (e.g. Google Analytics etc.)

Your benefits

A role with direct influence on growth and business performance
High level of ownership and autonomy in decision making
Opportunity to shape and scale the digital experience of an international premium brand
Competitive and fair compensation aligned with responsibility
Flexible fully remote working model with trust‑based working culture
Modern tech stack and data‑driven environment
Continuous learning curve in a fast‑growing entrepreneurial setup
Product perks and meaningful employee discounts
International, ambitious and supportive team
Regular team gatherings and inspiring off‑site events

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Alemi Zurich