About The Role
We are looking for a hands-on

Your mission
Marketing & Growth Manager (m/f/d)
Hybrid / Berlin based / Maternity Cover
About The Role
We are looking for a hands-on Marketing & Growth Manager to join us on a maternity cover contract.
Design, execute, and continuously optimize a content and distribution system that turns attention into qualified inbound demand.
You will combine sharp positioning, standout content, AI-powered workflows, and rigorous performance tracking to drive measurable growth.
This role is not about maintaining a content calendar. It is about building a high-performance marketing engine that drives qualified inbound conversations with C-level leaders.
What You Will Own

Content That Converts
Develop differentiated POVs and narratives for a C-level B2B audience
Create high-quality LinkedIn content that cuts through and generates inbound interest
Build compelling offers and lead magnets that convert attention into conversations
Design a smart repurposing system across channels

This is not volume content. It is conversion-focused content.

Distribution & Amplification
Build and optimize a LinkedIn distribution system, including leadership amplification
Refine hooks, formats, CTAs, and engagement mechanics
Partner with a freelance performance marketing manager on LinkedIn campaigns
Ensure every campaign has a clear and optimized conversion path
Funnel & Conversion Optimization
Improve website landing pages and CTA architecture (Webflow)
Optimize lead capture flows and nurture sequences (HubSpot)
Track and improve conversion from visitor → lead → booked call
Build clear dashboards connecting marketing activity to pipeline
AI-Driven Workflow Design

You operate fluently with AI tools, especially Gemini and ChatGPT.
You use AI to:

Accelerate research and positioning
Increase content velocity without compromising quality
Test and iterate messaging
Analyze performance data
Design smarter workflows and reduce manual effort

Equip sales with targeted, high-quality assets that support deal progression.

Data & Experimentation
Define and run structured growth experiments
Move beyond vanity metrics and focus on conversion impact
Identify bottlenecks and optimize systematically
Translate marketing performance into revenue contribution
Team & Collaboration
You will report to the COO and be part of the Operations Team
Create clarity around priorities, workflows, and quality standards
Partner closely with events, new business, and account management

Your profile

Think like a growth builder, not a campaign manager
Are both strategic and hands-on — you build the playbook and execute it
Know how to write for people who don’t have time for fluff (C-level)
Are comfortable working in HubSpot, Webflow, and AI tools
Turn insights into systems that scale
Care about sustainability — and want your work to have real-world impact
based in Berlin and fluent in english

You care about outcomes. You build systems. You move fast.
Why us?
If you want to help shape how sustainability leaders connect, learn, and act — while building a marketing engine that actually performs — cant' wait for your application
About Us
The DO is a global organization dedicated to accelerating the transformation of leading businesses towards the new economy. We train leaders and talents in executive leadership, innovation and sustainability programs. And we build global accelerators for planet-positive impact entrepreneurs together with our worldwide community.
We are home to:
Empowering people with our ‘learning by doing’ approach
Partnering with organizations on their purposeful transformation.

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