Join to apply for the PR & Brand Manager– German market role at Club Med

“At Club Med, 2026 promises to be an exciting year on the German market! If you are looking for an experience in a company with strong values, a forward-thinking approach, and a focus on experimentation and innovation. If you are excited by the idea of taking the reins of influence/PR/brand strategy, with the aim of promoting the brand in the German market, and meeting our business challenges, join us!”

Albane, Head of Marketing Benelux-Germany, manager of the team

About Club Med

Since 1950, as the inventor of the ‘all-inclusive’ holiday concept, we have been reinventing happiness every day. “The purpose of life is to be happy. The place to be happy is here. And the time to be happy is now.” – Gérard BLITZ. These timeless words from our founder have been our reason to exist and the driver of everything we do.

Our Business Unit

In this position, you will belong to the Benelux – Germany - Switzerland cluster that is part of EMEA Markets, which handles sales in Europe, Africa, and France in over ten countries. Germany is one of the high potential markets at the EMEA level with short-term growth expected.

Job Overview

Our Frankfurt office is looking for a PR & Brand Manager for the German market. You will be responsible for promoting the Club Med brand, increasing its visibility and desirability, and positioning it as one of the leading references in all-inclusive tourism and lifestyle holidays in Germany.

Key Missions

Define and launch the PR & influence strategy to support brand awareness

Deploy the PR & influencer roadmap in line with brand DNA
Increase visibility on tier 1 media with novelties and brand pillars/USP through interviews, events, press releases, with a sense of creativity and innovation
Management of press release roadmap alongside our PR agency, answering media enquiries and producing press releases and alerts, translation of global press kits
Monitor PR efficiency through reporting and analysis, recommend optimizations
Take part in the coordination of press trips: select the most relevant journalists & influencers, coordinate their stay, ensure smooth events and a positive post-event impact (performance measurement)
Manage the relationship with our PR & Influence agency

Initiate & manage partnerships

Build local partnerships to enhance brand visibility and ensure related events in order to drive exposure and prospect generation for Club Med
Follow up, coordinate & amplify the existing partnerships

Deploy & optimise the Branding Media strategy to boost brand awareness

In charge of the Branding campaigns, Online & Offline (TV, Outdoor, Print): brief the media agency, adapt the content (video, digital assets), follow-up the budget, monitor the KPIs
Lead the “content boost” plan to capitalize on influencer content, alongside with our media agency
Press Media: create an annual press purchase plan with suitable media. Create the content or share the content for ad creation.

Other

PR & Branding budget management
Business Review with the German team every month to share the future activation plan and results of the previous actions

Skills And Competencies

Education level

University degree
Specialisation in marketing/communication

Professional Experience

At least 4 years’ experience in marketing positions or agency
Knowledge of premium/luxury industry or a very strong interest in travel

Technical Skills

Creativity
Innovation mindset orientation
Knowledge of PR management and social media
Analytics skills
Microsoft Office

Interpersonal Skills

Strong appreciation of different markets and cultures
A get up and go personality with drive, determination and attention for detail
Good communication skills (oral and written)
Strong organisational skills
Strategic thinking
Drive for results
Agility and proactivity

Languages

German (native language)
English (fluent)

Conditions & Benefits

Travel trip

Position requires frequent traveling to Club Med Resorts & Brussels Club Med office (5 to 8 times per year, with compensatory days off if they fall on a weekend)

Benefits

30 days of vacation
Up to 3 weeks of Club Med vacations at a reduced price per year under Club Med’s policy – after 1 year of seniority
Up to 50 EUR Transportation coverage
Travel Industry Card for free
Monthly mail voucher
Support of pension payments
Flexible working policy with the possibility to work 2 days a week from home + 1 week remotely every 3 months

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Club Med

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PR & Brand Manager– German market

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