Headquarters: Remote

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DLG (Digital Luxury Group) is a Swiss-headquartered company building a B2B SaaS market intelligence platform powered by AI. We turn millions of data points into competitive clarity for enterprise clients, who happen to be some of the world’s most prestigious luxury brands. Our team spans Geneva, Shanghai, Singapore, and London.

What You'll Do

As a Product Marketing Manager, you’ll own how LuxuryIQ is positioned, packaged, and sold. Your job is to make a complex data/AI platform easy for the sales team to pitch and easy for C‑suite buyers to say yes to. If the sales team can’t explain it in 2 minutes, that’s your problem to solve.

Develop core positioning frameworks, value propositions for key buyer personas, taglines, and templated marketing materials for different use cases
Create comprehensive sales toolkit, including competitive battle cards, FAQs, and demo scripts
Conduct ongoing competitive analysis, produce differentiation documentation, monitor market and competitor movements, and translate insights into actionable positioning strategies
Build customer case studies, develop use case narratives across luxury verticals, and produce white papers that establish thought leadership
Lead product release announcements and feature communications, develop multi-channel activation plans, and ensure consistent messaging from internal teams to market
Produce product guides and documentation for internal teams and customers, and maintain internal knowledge base
Own demo narratives and talk tracks, working with Product to ensure demo environments reflect real client use cases across watches & jewelry and fashion

What You Will Need to Be Great in This Role

Required:

5+ years B2B product marketing experience at a SaaS or data/analytics platform (not agency, not services, not brand marketing, we mean product marketing for a software product)
You’ve built battlecards, trained sales teams, and owned positioning at a B2B tech company. You know the difference between product marketing and content marketing
Proven track record in creating sales enablement materials that drive conversions
Strong storytelling and positioning skills — can simplify complex products for business audiences
Experience working across time zones with distributed teams
Self-starter who can build from scratch with limited direction
Strong English communication skills (written and verbal)

Nice to have

Familiarity with premium/luxury audiences is a plus but not expected
Familiarity with AI/ML product positioning
Comfort with technical concepts (APIs, data pipelines, AI/ML)
European or international brand experience
Familiarity with marketing automation and CRM tools (e.g., Hubspot, Octopus)

This is a fully remote position. Candidates must be based within CET – +3h

What We Offer

Remote-friendly role with international team collaboration across Switzerland, the UK, Singapore, and China
Direct exposure to senior leadership, no layers of middle management
In the early-stage product marketing function, you’ll define how it works, not inherit someone else’s playbook
Annual learning & development budget
Flexible PTO policy
Opportunity to shape product marketing function from the ground up

This role is NOT: social media management, brand marketing, content writing, performance/paid marketing, or agency account management.

To apply:

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Digital Luxury Group, DLG