Company Summary

Welcome to Financial Plus Credit Union (FPCU) – 'The Place where it’s Possible.'

At FPCU, we believe in the power of collaboration, embrace inclusivity as a strength, and are driven by a shared commitment to success. Our community-centered approach goes beyond financial services; it's about fostering connections and making a positive impact.

Join us, and be part of an environment that prioritizes wellness, encourages continuous learning, and opens doors to developing you into the person you want to be. Explore the opportunities that await you at FPCU – where you aren’t just making a living but joining a PLACE where you can REACH your goals.

Position Summary

The Digital Marketing & Website Specialist supports the credit union’s digital marketing efforts with a primary focus on maintaining and optimizing the website. This role manages daily updates, ensures content accuracy, and enhances site usability and member experience. In addition, the Specialist assists with SEO/SEM campaigns, paid media, email marketing, and member journey automation to drive traffic, engagement, and growth.

Essential Functions & Primary Responsibilities

Website Ownership & Optimization

Serve as primary owner of the credit union’s website, creating fresh and accurate content that is aligned with the FPCU brand, mobile-friendly, and user-focused.
Implement content updates, promotional banners, and calls-to-action to support marketing campaigns, and organizational strategy.
Monitor site performance through Google Analytics/Google Tag Manager and suggest improvements for growth, usability, and accessibility.
Collaborate with internal teams and vendors to manage website updates, integrations, and enhancements ensuring a seamless and cohesive digital presence.

Digital Marketing & Growth Channels

Assist with execution of SEO/SEM campaigns to improve search rankings and site traffic.
Support paid media campaigns across search and display.
Oversee digital marketing calendars, monitor performance, and recommend adjustments (email, digital banking, retargeting, and SEM).
Monitor and support local listings across all channels including Apple, Bing, Google, Yelp, etc.

Cross-Department Marketing Channels

Serve as the point person for digital marketing channels that live outside the Marketing department but require regular oversight
Ensure these platforms are updated with accurate, brand-aligned content and audited regularly for consistency and compliance.
Partner with department leaders to keep messaging fresh, timely, and aligned with organizational priorities.

Requirements

Education & Qualifications

Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
4+ years of experience in website management with strong digital marketing background.
Ensures compliance with all federal and state laws and regulations, including the Bank Secrecy Act, Patriot Act, and Office of Foreign Asset Controls, and should request legal interpretation as necessary. Must ensure subordinates are also compliant with such laws and regulations.
Must be bondable.
Perform other duties as assigned.

Skills and Abilities

Proven expertise in SEO/SEM, website optimization, and digital campaign management.
Experience in Google Analytics and Google Tag Manager, ability to monitor and troubleshoot.
Strong understanding of UX/UI best practices and accessibility standards.
Ability to manage multiple projects, prioritize deadlines, and collaborate across departments.
Excellent communication, analytical, and problem-solving skills.
Presents a positive and professional image to members through effective and courteous verbal and written communications.
Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the organization for purposes of giving or obtaining information, building relationships, or soliciting cooperation.
Ability to apply logical thinking to define problems, collect data, establish facts, and draw conclusions.

Success in this Role Looks Like

A website that is consistently updated, member-friendly, and conversion-driven.
Smooth execution of SEO, schema, and email campaigns that contribute to growth.
Clear, reliable reporting that helps the marketing team measure impact and refine strategies.
A strong supporting role in delivering engaging, conversion-focused digital experiences.
Assistance with automating member journeys that strengthen engagement, cross-sell opportunities, and satisfaction.

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Sedentary work; sitting most of the time. Exerts up to 10+ pounds of force occasionally.
The noise level in the work environment is professional and typically moderate.

This job description is not a complete statement of all duties and responsibilities for this position.

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Financial Plus Credit Union

Jobs:

Digital Marketing & Website Specialist

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