Experiential Marketing Manager (m/w/d)

As our new Experiential Marketing Manager (m/w/d) you shape how customers experience Genesis across Europe. In this role, you own the end-to-end experiential strategy from flagship launches and VIP hospitality to retail activations and test drive programs. Ensuring every touchpoint reflects our premium positioning and Korean-inspired hospitality. You combine creative vision with operational excellence and data-driven optimization to deliver measurable brand and business impact.

Responsibilities

Define and deliver the European experiential roadmap aligned with product launches, retail strategy, and brand KPIs.
Lead concept development, production, and on-site execution of flagship events, launches, test drive programs, pop-ups, and VIP experiences across multiple markets.
Design and enhance experiential elements across Genesis Studios, dealer networks, and service touchpoints to drive conversion, retention, and NPS.
Select, brief, and manage agencies and suppliers; negotiate commercial terms and oversee delivery quality and SLAs.
Collaborate closely with PR, Digital, CRM, Product, Sales, and Global Creative to ensure consistent storytelling and seamless customer journeys.
Define KPIs, capture customer feedback and engagement data, measure ROI, and continuously optimize concepts and formats.
Own budgets, timelines, risk management, and post-event reporting, ensuring GDPR-compliant data capture and legal alignment.
Develop playbooks, toolkits, and training to enable consistent premium execution across European markets.

Qualifications

Degree in Marketing, Events, Business, or a related field.
5+ years of experience in experiential marketing, brand activation, events, or customer experience with multi-market delivery.
Proven track record in premium automotive, luxury, lifestyle, or high-end retail environments.
Strong expertise in event design and production, project management, agency leadership, and budget ownership.
Solid understanding of premium brand standards, European market dynamics, retail experience design, and GDPR-compliant data capture.
Analytical mindset with experience measuring brand lift, NPS, conversion, and ROI.
Fluent in English; German or additional European languages are a plus.
Hands‑on, calm under pressure, detail‑oriented, and driven by a strong hospitality mindset.

Benefits

A competitive salary and benefits package
Flexible working hours and a hybrid working policy
Continued learning and professional development
Car sharing and lease mobility program
Complimentary daily lunch at our canteen and subsidized breakfast options
Complimentary fitness facility and the opportunity to join various sporting clubs
Highly international working environment

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