Brand Manager, Rare Diseases – Europe

Location: Zug, Switzerland or potentially Berlin, Germany

About Krystal Bio:

At Krystal Biotech, we bring together the brightest and most eager minds to relentlessly pursue the discovery, development, manufacturing, and commercialization of genetic medicines to treat diseases with high unmet medical needs.

Founded in 2016, Krystal is distinguished in three powerful ways: science and technology using our patented gene therapy platform, innovative manufacturing supported by our commercial scale facilities, and a unique commercialization model that focuses on the patient’s end‑to‑end experience.

Krystal received U.S. FDA approval for the first and only redosable gene therapy treatment, VYJUVEK®, for the treatment of Dystrophic Epidermolysis Bullosa (DEB). Krystal continues to leverage our proprietary platform to rapidly advance a robust pipeline of investigational genetic medicines in respiratory, oncology, dermatology, and ophthalmology.

Krystal is headquartered in Pittsburgh, PA, which is home to our two state‑of‑the‑art CGMP manufacturing facilities with teams around the world and satellite offices in Switzerland, Germany, and Japan. We are a company built and run by people who care, are fearless in the face of a challenge, love the work they do, and practice the highest level of scientific integrity. As we grow, we are seeking team members that embody these values.

Position Summary

The Brand Manager, Rare Diseases – Europe is responsible for developing and executing regional marketing strategies that support product launch and commercialization activities as well as Country specific marketing campaigns and projects in selected markets. This role will work cross‑functionally with commercial, medical affairs, legal and compliance, regulatory and marketing teams to ensure cohesive and compliant communication across the European region and in the assigned countries.

This is an ideal role for a dynamic, hands‑on marketer comfortable working in a fast‑paced, resource‑lean biotech environment.

Key Responsibilities

Focus on regional marketing activities:

Work under the direction of the Regional Head of Commercial Operations to leverage globally developed tools, identify gaps and provide support for locally developed materials.
Generate insights and feed them back to the local, regional and global leadership
In alignment with the global and regional strategy, develop country brand plans.
Work closely with the US marketing team on assigned tasks.

Focus on country marketing activities:

Lead campaigns and projects with national impact
Ensure the commercial team is equipped with all necessary materials to drive high quality execution of product and disease related programs
Establish strong relationships and strategic buy‑in with respective field commercial stakeholders and all the supporting functions in order to drive excellent implementation
Manage country marketing budget in collaboration with respective country and regional stakeholders

Focus on distributors market:

Provide Marketing support to the Distributor Markets in implementing the Regional campaigns and materials, in collaboration with the relevant stakeholders

Additional key responsibilities:

Plan and execute presence at European‑wide industry conferences and support ad hoc country congresses
Gather market insights through assigned Market Research projects and utilize them to develop materials and projects which corresponds to Regional and country needs
Track performance metrics, adoption and ROI for marketing initiatives
Identify unmet customer needs and emerging trends to inform strategy
Monitor the competitive landscape, based on business requirements
In all activities collaborate cross‑functionally with Medical, Commercial, Market Access, Legal and Compliance to ensure close alignment with the regional and global guidelines
Conduct all activities in compliance with company policies and standards, and within appropriate country regulations and compliance guidelines

Qualifications

Bachelor’s degree in marketing, life sciences, business, or related field. Advanced degree (MBA, MSc, or similar) a plus.
5+ years of marketing experience in biotech, pharmaceuticals, or life sciences. Experience in Rare Diseases and/or Highly Innovative Therapies will be an asset.
Experience working in European healthcare markets and navigating EU promotional guidelines.
Mother tongue German or Spanish required with country marketing experience
Demonstrated ability to create and execute strategic and tactical marketing plans.
Strong project management and communication skills.
Comfort working in a small dynamic bio‑tech environment.

Equal Opportunity Statement

Krystal Biotech, Inc. is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Krystal Biotech, Inc. does not accept unsolicited headhunter and agency resumes. Krystal Biotech, Inc. will not pay fees to any third‑party agency or company that does not have a signed agreement with Krystal Biotech, Inc.

Privacy Policy

Krystal Biotech collects your personal data to process your application and possibly offer you an employment contract. You have the right to access, rectify, erase, and obtain the portability of your personal data. Under certain conditions, you also have the right to restrict the processing and object to it. In order to reach out for new opportunities, and unless you object to it, this information will be kept for a maximum of two years if your application is unsuccessful. For more information on the use of your data and your rights, please consult our privacy policy.

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