Strategic Category & Customer Management

Act as the primary contact for sales teams, translating the national growth strategy into actionable customer plans across promotion, assortment and communication
Define targets, track performance, and optimize execution to drive category and brand success

Data-Driven Decision Making

Continuously monitor KPIs from Circana / Nielsen, Gfk, and research insights to manage category, channel, and customer performance
Identify market trends & shopper insights to develop data-backed growth recommendations

Best-in-Class Storytelling

Develop compelling sell-in stories, ensuring strong customer buy-in through insight-driven narratives

Data & Budget Management

Oversee local data contracts and manage strategic relationships with Nielsen, GfK, IRI, ensuring optimal budget allocation for insights and reporting

Shelf & Category Optimization

Lead shelf / category management initiatives, collaborating with customers to enhance category impact

Digital Commerce & Retail Media Expertise

Act as the channel expert for eCom activation and digital retail media, ensuring top-tier execution across digital platforms
Collaborate with cross-functional teams to drive digital growth initiatives and maximize brand presence in eCommerce

Profile

Academic Excellence : A master’s degree in economics, marketing, or equivalent
Proven Expertise : 3+ years in Category Management, ideally with GS1-certification
Consumer Insights : Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data
Strategic Communicator : Excellent storytelling & communication abilities to set-up compelling sell-in strategies
POS Mastery : Clear understanding of growth levers within stationary retail and how to activate them, ideally with first experience in retail media and knowledge of eCommerce
Operational excellence : Proven track record in strategic planning, market analysis & brand growth
Project Management : Collaborative mindset with the ability to work cross-functional
Language Skills : Fluency in German (full professional proficiency) and a strong command of English (written and spoken).
Cultural Fit : True team player, approachable, pro-active, positive and strong communicator
Insights Ambassador : Great passion for data insights and the ability to persuade others of your ideas
Brand Lover : Great passion for our brands and categories
Proactive Achiever : With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution
Innovative Thinker : Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
Results-Driven Visionary : You take an active role in identifying and shaping today’s and future potentials of the business

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Lotus Bakeries

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