About The Role

As Senior Local Marketeer for Germany, you will take a strategic lead in driving LYNX’s marketing performance and market positioning in one of our most important European markets. You will translate global marketing strategy into locally impactful initiatives while identifying new growth opportunities within the German retail investor landscape.

In this role, you will act as a strategic partner to the German leadership team, combining market insights, performance data and local partnerships to strengthen brand authority, customer acquisition and long-term growth.

Responsibilities

Defining and executing the local marketing strategy for Germany in alignment with global marketing priorities
Identifying high-impact marketing opportunities within the German investor ecosystem
Managing and optimizing performance marketing channels including PPC and digital acquisition campaigns
Developing and managing strategic partnerships with key German media platforms, affiliates and investor communities
Driving thought leadership by collaborating with local experts, analysts and content creators
Representing LYNX at industry events, investor conferences and financial fairs
Providing strategic market insights on competition, pricing trends, investor behaviour and regulatory developments
Managing marketing budgets and ensuring performance against ROI, CPA and growth targets
Acting as the key link between global marketing teams and the German commercial organisation

Qualifications

Senior marketing professional with strong strategic thinking and commercial acumen
6–10 years of marketing experience, preferably within financial services, fintech or investment platforms
Proven experience managing performance marketing and paid acquisition campaigns
Experience owning marketing budgets and delivering measurable growth targets
Strong analytical capabilities and a data-driven approach to decision making
Excellent stakeholder management and the ability to influence senior leadership
Native German and professional proficiency in English

Nice To Have

Experience working in an international organisation with global‑local collaboration
Knowledge of the German retail investment market and regulatory landscape
Experience managing external agencies, affiliates or strategic partners
Familiarity with CRM systems or marketing automation tools

What We Offer

A competitive salary and excellent secondary benefits
13th month salary
Pension scheme and attractive employee benefits
A generous learning and development budget
A collaborative and informal work environment
Regular team events and social activities
Daily fresh lunch from our cook, drinks and healthy snacks
The opportunity to grow and develop your career within an international company

Equal Opportunity Employment

We're an equal‑opportunity employer. We welcome applications from all suitably qualified and eligible candidates without attention to gender identity/expression, age, racial, ethnic and cultural background, religion and beliefs, sexual orientation/identity, disability or neurodiversity.

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LYNX B.V. Germany Branch