Location: Munich, Germany
Department: E-Commerce Europe
Employment Type: Full-Time / On-site / Hybrid

About Us:

Aventon is a leader in the e-bike and retail industry in North America, dedicated to developing and distributing innovative, high-quality and inclusive products that inspire adventure and promote an active lifestyle. Producing versatile and inclusive products, we believe every ride is an opportunity for you to change how you experience the world. Our team of passionate creators, out-of-the-box thinkers, and go-getters strive to inspire people to get moving and discover the joy that comes through motion. After establishing ourselves in the USA, the time has now come for us to enter the European market, and we will be opening a new office in Munich.

Summary:

As E-Commerce Manager Europe, you will own the strategic development and continuous optimization of our e-commerce experience. Your focus will be on driving conversion, maximizing revenue per visitor, and shaping the digital customer journey across our online store. From merchandising strategy and assortment planning to PDP and checkout optimization, you’ll ensure that every touchpoint is designed for growth and commercial impact. You will collaborate closely with Web Operations & QA, Sales, Growth Marketing, Brand, IT and Product to align the e-commerce experience with business goals and customer expectations.

What You’ll Do:

Merchandising & Assortment Management

Define and optimize product mix, upselling and cross-selling strategies.
Collaborate with Sales & Operations on stock availability and inventory-driven promotions.
Develop and execute promotion calendars and pricing strategies.

Customer Journey & Experience Design

Map and optimize the online customer journey, from landing page to checkout.
Lead UI/UX enhancement initiatives to improve engagement and conversion.
Drive PDP and checkout optimization in collaboration with Web Operations & QA.

Personalization & Automation

Implement onsite personalization tactics (sorting, recommendations, dynamic content).
Oversee automation initiatives such as site search optimization, re-engagement triggers, and tailored offers.

Performance & KPI Ownership

Define and track e-commerce KPIs (conversion rate, AOV, cart abandonment, revenue per session, etc.).
Translate insights into clear action plans and business recommendations.
Partner with Growth Marketing on performance reporting, testing, and continuous improvement.

Cross-Functional Collaboration

Work closely with Website Operations & Tech to ensure seamless execution of strategies.
Align with Brand on messaging consistency and storytelling within the e-commerce journey.
Coordinate with Finance and Operations on pricing, stock, and revenue planning.

You’ll be successful in this role if you have:

Bachelor’s degree in Business, Marketing, or related field.
5+ years of experience in e-commerce strategy, preferably in a D2C environment.
Proven track record in conversion optimization, merchandising, and journey design.
Strong analytical mindset with the ability to translate numbers into actions.
Solid understanding of e-commerce platforms & best practices.
Bike industry knowledge is a plus.
Knowledge of EU consumer behavior and privacy regulations (GDPR).
Passion for digital commerce, customer experience, and lifestyle products.

What we offer:

30 days annual leave
Discount on Aventon Bikes
Rapid growth opportunities
Strengthening team spirit (e.g. company events, after-work bike tours)

Further benefits are being planned – stay tuned!

We look forward to receiving your application.

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Anzeige Ride Aventon Germany GmbH E-Commerce Manager – Europe (m/w/d) München

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