Location:

Remote; Europe (CEST preferred).

Transition to Office : Munich, Germany Direct Reports to:

Country Managers - DACH & UKI Dotted Reports to:

Global Head of Growth Employment Type:

Full-time Salary Range : €123K to €140K EUR

What You’ll Do

As

Director of Growth Marketing, EMEA , you’ll set the growth vision for the region and lead the full-funnel 360 degree digital strategy across the following channels: paid media, creative, analytics, organic social, owned media, earned media, influencer, affiliate, CRO, SEO. You’ll drive customer acquisition, retention, and lifetime value - blending global frameworks with regional nuance to deliver measurable, sustainable growth. Success in this role is hitting revenue growth and profitability targets.

Team Leadership & Cross-Functional Collaboration Hire, lead and mentor a high-performing regional Growth Marketing team for the EMEA Hub, including Paid Performance Media, Influencers,, Retention, Influencers, Affiliates, Social Commerce and external freelancers or agencies. Develop digital growth strategies and KPIs to measure these strategies across the channels listed above. Develop the EMEA Hub as a leader of a best in class in-house regional, digital hub. Set clear goals, KPIs, and development plans to foster accountability, creativity, and professional growth with the team that reports into you Manage roadmap of Growth Teams with clear prioritization, and associated key results and initiatives Partner closely with global and EMEA teams across Creative, Brand, Web, Product, and Operations to align campaign timelines, priorities, and messaging. Serve as an experienced partner to EMEA leadership - contributing insights and recommendations that shape broader business strategy and country growth plans. Build strong relationships with cross-functional peers to ensure end-to-end excellence across campaign planning, execution, and measurement. Drive collaboration and communication between performance and creative functions, ensuring content, campaigns and landing pages are insight-led and optimized for results. Champion a test-and-learn, data-informed culture within the marketing organization - celebrating innovation and continuous improvement. Represent the EMEA region in global marketing forums, sharing local learnings and best practices to inform global growth strategies.

Localization & Market-Specific Execution Define and lead Growth Marketing Strategy for each EMEA market in alignment with Country Manager Adapt and execute global campaigns with regional nuance - customizing messaging, creative, and offers for local cultures, languages, and behaviors. Conduct ongoing market analysis to identify emerging trends, seasonal moments, and competitive opportunities across priority countries. Partner with local stakeholders and distributors to deliver impactful market activations, retail events, and co-branded partnerships. Develop toolkits and playbooks to ensure scalable, consistent execution across multiple EMEA markets while maintaining creative flexibility. Collaborate with translation and creative partners to ensure accuracy, tone, and brand consistency across localized assets. Identify and capitalize on regional influencer or media moments to drive awareness and conversion. Act as a cultural and consumer advocate within the global marketing team - ensuring strategies reflect local insight and authenticity.

Data, Reporting & Forecasting Build and maintain robust performance dashboards to track KPIs across paid, social, affiliate, CRM, and retention channels where applicable to allow optimized work. Own regional marketing reporting and present insights during weekly, monthly and quarterly business reviews as well as for key moments and promotions, e.g. BFCM. Partner with Data, Finance, and eCommerce teams to forecast performance, model ROI, and inform budget planning. Continuously analyze performance data to identify trends, efficiency gaps, and growth opportunities across channels and markets. Implement a disciplined CRO, A/B and multivariate testing framework across creative, audience, and landing page variables. Lead post-campaign analysis to evaluate ROI, inform future strategy, and share learnings with global and local teams. Champion data-driven decision-making - ensuring performance metrics translate into actionable business outcomes. Maintain data integrity and ensure alignment between reporting systems (Shopify, GA4, ad platforms, CRM).

Paid Media Strategy & Execution (working with Paid Performance Marketing Manager) Lead full-funnel performance marketing across Meta, Google, YouTube, TikTok, and region-specific platforms (e.g., Snapchat, Pinterest, Display) with the Paid Performance Marketing Manager. Define the channel strategy, creative roadmap, and testing frameworks to balance efficiency (ROAS, CAC) with long-term growth (LTV). Oversee daily campaign execution, optimization, and reporting to ensure continuous performance improvement and data integrity. Own budget allocation and pacing across markets and platforms - ensuring efficient spend and alignment with seasonal demand, launches, and promotions. Develop and maintain audience segmentation strategies (prospecting, remarketing, loyalty) to improve conversion and retention outcomes. Collaborate with creative and content teams to develop, test, and scale platform-specific assets optimized for performance. Manage agency partners and/or internal media buyers, ensuring performance accountability, innovation, and best-in-class execution. Evaluate emerging channels and technologies, driving test-and-learn pilots to uncover new acquisition opportunities.

Social, Influencer & Affiliate Growth (Working with Social & Influencer Lead & Affiliate team) Oversee the development and lead the EMEA social strategy - spanning organic, paid, and influencer activity - designed to grow community, engagement, and conversion. Localize the company’s global creative and storytelling for regional audiences, ensuring cultural resonance and platform relevance. Partner with the global content team to concept, produce, and deploy creator-led and UGC content that drives authentic advocacy. Work with the Influencer Lead to design influencer programs and campaigns across macro, micro, and nano tiers to maximize reach and engagement across key markets. Oversee social-led growth initiatives such as giveaways, creator collaborations, product drops, and paid partnerships. Monitor platform trends, social listening insights, and audience sentiment to identify new opportunities for brand storytelling and engagement. Establish performance benchmarks for organic and paid social - tracking growth, engagement rate, traffic, and conversion outcomes. Build and maintain relationships with key creators, agencies, and platform partners to secure priority placements and collaborative opportunities.

Experience & Skills 8–10 years of experience in growth/performance marketing roles (strategic/management AND executional) in-house at direct-to-consumer heavy ecommerce brands and/or at agencies offering growth services to direct-to-consumer ecommerce brands. Proven experience building growth strategies, scaling, and launching omni-channel (direct-to-consumer, Amazon, etc.) ecommerce brands in EMEA markets. CPG experience preferred. 3-5 years of hands-on-keyboard experience OR directly managing execution across growth marketing channels (360 Marketing Activations): digital paid media : meta, google, amazon, YouTube, TikTok, connected TV, podcasts owned media : email, SMS, direct mail brand partnerships : influencer, affiliate digita l: conversion rate optimization above the line media : radio, out of home, linear TV creative strategy 3-5 years experience managing a team running the channels above. Experience strategizing and executing the build outs of local language funnels. Strong analytical capabilities with deep understanding of attribution, cohort analysis, and LTV modeling. Ability to use data to measure and draw conclusions for the channels listed above. Experience using some or all of the following measurement tools: media mix models (MMMs), geo-based incrementality testing, multi-touch attribution, post purchase surveys. Experience managing seven-figure budgets with measurable impact on revenue and profitability. Skilled in creative testing, funnel optimization, and cross-functional leadership. Strong communication and storytelling abilities - able to bridge data, creativity, and strategy. Fluent in English and German; additional European languages are a plus.

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