Overview

(Senior) Webshop Manager

Employer: one of an international, non-food manufacturing and trading company (2 factories, 600+ FTE)

Reports to: Head of Global E-Commerce

Location: Germany, hybrid work model (min. 2 days per week in the office in Berlin)

Why Us?

You can expect a motivated work environment in a dynamically growing company with flexible working hours and a mix of remote work and on-site tasks.

One Spirit, One Team : Short communication channels and open doors.

Stay Hungry : The opportunity to contribute ideas and grow alongside the company.

Growing from Our Mistakes : A positive error culture that allows us to learn and improve.

Work Fair, Play Fair : Team events, summer parties, and Christmas celebrations—we celebrate successes together

Responsibilities

Take full responsibility for online shops in the region, including planning, execution, and optimization of the sales strategy.
Ensure smooth operation of the shops on the Shopify platform.
Implement a high degree of automation for product placement, pricing, order processing, and other key processes in collaboration with our agency and in-house software development team.
Ensure quality assurance and continuous improvement of the online shop.
Develop and implement SEO/SEA strategies and performance marketing measures to increase visibility and conversion rates in cooperation with other company departments.
Monitor KPIs and derive action recommendations to improve performance.
Drive the internationalization of the shop.
Plan, coordinate, and execute all shop activities.
Manage product assortment, content, and product data.
Optimize and further develop the shop based on relevant KPIs.
Act as the interface between agencies, the company, and other partners.
Manage, maintain, and publish content for the national web shop (Shopify) while also handling general product management and presentation.
Creatively optimize website content and structure for customer experience, traffic, and conversion rates.
Analyze the customer journey to develop cross-functional solutions for continuous customer experience and efficiency improvements.
Lead the design and implementation of a holistic online strategy, including SEO/SEA.
Conduct keyword research and develop SEO strategies to improve organic search rankings.
Create and optimize promotional pages, marketing campaigns, and landing pages in the web shop.
Collaborate closely with the marketing and IT teams to enhance website design and performance in line with company goals.
Independently and responsibly manage agencies and service providers.
Generate regular reports and analyses using web analytics tools to track and improve web shop performance.
Conduct competitive analysis and benchmarking to identify growth opportunities and present findings to management.
Ensure compliance with legal requirements in all webshop and marketing activities.

Required skills

You are passionate about the latest e-commerce trends and eager to continuously expand your knowledge.
You have a degree in e-commerce, business/media studies, business administration, or business informatics.
You have relevant experience in a similar role with full ownership of the online store lifecycle .
Proven experience as an e-commerce specialist, ideally in the consumer goods sector, with at least three years of experience in managing and optimizing online shops .
Strong knowledge of Shopify and experience in designing and implementing custom shop templates, as well as relevant systems (e.g., ERP, PIM, CMS).
Solid understanding of process optimization and automation.
Experience in online product marketing, especially in the B2C sector, including SEO/SEA, social media marketing, and performance marketing.
Strong analytical skills and the ability to make data-driven decisions.
A team player with excellent communication and organizational skills.
High self-motivation, result orientation, and a strong sense of responsibility.
Hands-on mentality combined with strong organizational skills and initiative.
Passion for numbers, analysis, and web analytics tools.
Experience with Plentymarkets is a plus.
Excellent German and English skills (spoken and written).

The company offers

Stable job in well-organized, international company with high quality products;
Real influence on business and development processes on the market;
Attractive, motivating salary package plus annual bonus;
Ability to develop and grow within the organisation and the structure of the group.

How to apply

If you fulfill the requirements listed we look forward to receiving your English CV at:

Application questions

Please include the following statements in your email?

2. My proficiency in Shopify is … (1-advanced, 2- good, 3- basic, 4 – do not know).

4. My German is …, English is … (1-native/ fluent, 2- good, 3- communicative, 4 – do not know).

6. My monthly salary expectations are between ……… -……… EUR gross, but not less than ……… EUR gross monthly in base.

7. I am available to start a new job from: ……………… (month) 2026.

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Consent and data protection

When applying please add the following statement below to your CV: ‘I hereby give consent for the processing of my personal data provided by me in the form of the sent CV in order to participate in the recruitment process conducted by ADP Pearl Hunters – Executive Search in accordance with the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).

I hereby give consent to being informed by phone or email about future recruitment processes fitting my career profile and conducted by ADP Pearl Hunters – Executive Search.’

Your personal data shall be processed so as to obtain the purpose required by us to conduct our business activities and as prescribed by law, including archiving said data, or until the consent is withdrawn if not precluded by other provisions of law. The processing of data is lawful because it pertains to data subjects who have given their consent to it and the purpose of said processing has been specified (General Regulation Article 6 clause 1).

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Thank you for your trust in us and we hope to hear from you during the recruitment process!

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Pearl Hunters - Executive Search