Commercial Specialist Manual Wheelchairs (MWC) EMEA

Would you like to work in an international environment where you’ll make a difference every day? At Permobil, we’re looking for game-changers to join us as we innovate for individuals and develop the world’s most advanced assistive solutions. At Permobil, the people who use our products come first. Our purpose is to create advanced assistive solutions that make the lives of adults and children living with disabilities more enriching. Our people are passionate about pushing the boundaries of technology to deliver innovations that improve lives. We are a sustainable and responsible business committed to continuous improvement, and our customers can trust us to provide market-leading solutions driven by insights-based clinical data.

Position Overview

Business Development MWC EMEA is a dedicated team focused on driving the growth and development of the Manual Wheelchair (MWC) business across the EMEA region. The team accelerates growth within the existing portfolio while identifying and launching new products and product areas, leading strategic initiatives, supporting sales growth, and exploring M&A opportunities to strengthen and expand the offering. As Commercial Specialist Manual Wheelchairs (MWC) EMEA, you will play a key role in driving profitable growth of the MWC portfolio across EMEA. You will translate business objectives into actionable commercial plans, lead product launches, and support local markets through training, opportunity identification, and demand generation. The role reports to the Senior Director EMEA MWC Business Development and works closely with country Sales teams, Marketing, and Innovation to turn strategy into market-ready results.

Location

EMEA, - preferably Germany, France, Belgium | Travel required

Key Responsibilities

Own and execute the commercial growth plan for the MWC category across EMEA (volume, mix, margin).
Act as a sparring partner for sales managers and reps to elevate performance in key product segments.
Plan and deliver internal and external commercial trainings; provide input to sales playbooks, objection handling and competitive tools.
Join key customer visits, distributor meetings and trade shows as the EMEA MWC commercial expert.
Support development of sales incentives and campaigns together with Sales and Marketing.
Monitor reimbursement and healthcare regulatory changes, and propose how we respond and leverage opportunities with Health Economics.
Develop and implement new sales approaches and initiatives to secure future growth.

Qualifications

University degree or clinical/technical education (e.g. OT/PT); valid driver’s license.
Extensive commercial sales experience (typically 5+ years) in mobility/assistive technology, medical devices or related fields; ideally manual wheelchairs and/or seating & positioning.
Proven track record of growth and successful product launches in an EMEA context, preferably in dealer markets.
Experience working cross-functionally and across multiple countries.
Fluent English; additional EMEA languages are an advantage.
Strong customer focus, solid commercial and analytical skills, intercultural competence and confident communication/presentation skills.
Proficient in MS Office and CRM.

Who are you?

You are a commercially driven professional with experience in mobility, medical devices, or assistive technology, who enjoys turning strategy into action. You thrive in a customer-facing, international environment, partnering closely with sales teams, distributors, and internal stakeholders to drive growth and successful product launches. Analytical, proactive, and confident in your communication, you bring a strong commercial mindset, cultural awareness, and a clear focus on delivering profitable growth across the EMEA region.

Why is Permobil the next step for you?

You’ll make a difference. Every day. Everything we do leads to understanding and improving the lives of our users. Through our evidence-based innovation, we make a difference to people’s lives.
You’ll make your mark as part of our future. We collaborate with colleagues across borders to Innovate for Individuals. The impact you make personally could lead change around the world.
You’ll feel welcome from day one. We’re known for being great colleagues, who are collaborative, fun and at the cutting-edge. Everyone at Permobil cares as much as you do about making a positive difference.

Application Process

We will conduct selection continuously so send us your application today or before January 5th at the latest!

Permobil is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals.

Contact Information

For more information about the position, please contact Elsa Ekman, Senior Director Business Development MWC EMEA,

For information about the recruitment process, please contact Zivile Mitkute, Talent Acquisition Partner,

More About Permobil

Permobil founder Dr. Per Uddén believed that helping people achieve the greatest level of independence is a basic human right and, for over 50 years, Permobil has held fast to that belief. Permobil is a global leader in advanced rehabilitation technology, passionate about better understanding our users’ needs and improving their quality of life through state-of-the-art healthcare solutions. Today, those solutions include power wheelchairs, seating and positioning products, power assist, and manual wheelchairs. Permobil is part of Patricia Industries, a subsidiary of Investor AB, and is headquartered in Sweden. Permobil has 2 000 team members in 18 countries around the world. For more information regarding the company’s storied history and complete product line, visit permobil.com.

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Permobil AB