Are you ready to lead a winning sales team for a trusted automotive brand?

Berlin City Auto Group is looking for a driven and results-oriented Sales Manager to guide our high-performing team in Williston, Vermont. This is an incredible opportunity to make an impact within a stable, growth-focused organization known for its customer-first culture and exceptional employee experience.

What We Offer:

Financial growth & advancement – A defined career path with ongoing training and mentorship– Opportunity to earn $100,000+ annually!
Flexible schedule – Eligible for Berlin City’s Responsible Paid Time Off (RPTO) program
Comprehensive benefits – Medical, dental, vision, life, and disability insurance
401(k) with employer contribution
Health & Wellness reimbursement – Up to $75/month
Tuition reimbursement toward automotive education and certifications
Employee discounts on vehicles, service, and parts

Position Overview:

The Sales Manager is responsible for leading a team of Sales Associates to deliver an exceptional customer experience and achieve the dealership's performance goals. This role requires hands‑on leadership, a passion for team development, and the ability to manage all aspects of the sales process – from customer engagement to deal structure and inventory planning.

You’ll work closely with the General Manager to increase market share, optimize gross profit, and build a culture of excellence.

Who You Are:

A confident leader who models integrity, professionalism, and outstanding customer service
A strong communicator and motivator who enjoys coaching others to success
Passionate about driving performance through teamwork, accountability, and engagement
Strategic and analytical – able to identify opportunities and develop action plans
Experienced in managing Showroom, E‑Commerce, and Phone traffic streams
Skilled in setting goals, tracking performance, and ensuring a high Customer Satisfaction Index (CSI)
Reliable, adaptable, and driven by results

Key Responsibilities:

Lead and inspire the sales team to achieve monthly sales, profit, and CSI goals
Recruit, train, coach, and retain top‑performing Sales Associates
Actively engage in daily operations, including desking deals and appraising trades
Oversee customer negotiation and ensure clear communication of purchase options and pricing
Collaborate with leadership to plan and manage new and used vehicle inventory
Analyze sales data to identify trends, shortfalls, and opportunities for improvement
Manage controllable expenses and support dealership profitability goals

Performance Expectations:

Achieve targeted unit sales and gross profit
Maintain strong customer satisfaction and team retention metrics
Demonstrate leadership aligned with Berlin City Auto Group’s mission and values

Qualifications:

Minimum 2 years of automotive retail sales or management experience
Strong computer and CRM proficiency
Valid driver’s license and a clean driving record
Must be 18 years or older and able to pass a background check and drug screening
Authorization to work in the U.S.

Who We Are:

Berlin City Auto Group is a family of dealerships located throughout Maine, New Hampshire, and Vermont. We embrace a culture that recognizes strength lies in differences, not similarities. Our associates are a team of highly energized, engaged, and diverse people bound together by our core beliefs and values. Together we are dedicated to Humility, Integrity, and Passion , fostering professional growth and processes that deliver extraordinary customer and associate satisfaction. Our philosophy is Easy – a way of doing business that finds a way to satisfy every customer with the highest service level. Our team feels like family, and we treat everyone around us that way. We are passionate about our work and the culture that we have created.

To Learn More about Berlin City Auto Group and Career Opportunities, visit us at

586 Marshall Ave •Williston,VT05495

EEOC Summit Automotive Partners is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Summit Automotive Partners strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All Summit Automotive Partners employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. ADA Summit Automotive Partners complies with the Americans with Disabilities Act (ADA), as amended by the Americans with Disabilities Amendments Act, and all applicable state or local laws. Consistent with those requirements, Summit Automotive Partners will reasonably accommodate qualified individuals with a disability if such accommodation would allow the individual to perform the essential functions of the job, unless doing so would create an undue hardship. If you believe you need an accommodation, refer any such request to the Human Resources Department. Summit Automotive Partners will also, where appropriate, provide reasonable accommodations for an employee's religious beliefs or practices.

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