Overview

Calling all app enthusiasts! Are you an expert at mobile paid advertising and app store optimization? We’re looking for someone who can think outside the box and drive user acquisition and app visibility for our Mobile team. If you’re about the latest tools, technologies, and data-driven strategies, you might be the missing piece in our Mobile teams’ puzzle. Apply now to join us in making magic happen together.

We are looking for an ASO Specialist to enhance our mobile app’s visibility, ranking, and conversion rates in the App Store (iOS) and Google Play (Android). You will be responsible for researching keywords, optimizing metadata, running A/B tests, and analyzing app performance to drive organic growth.

Responsibilities

Develop and implement ASO strategies to increase app visibility and downloads;
Conduct keyword research and optimize app titles, descriptions, and metadata;
Analyze and improve conversion rates through creative icon, screenshot, and video optimization;
Monitor and report on app rankings, installs, and competitor performance;
Run A/B testing to identify the best-performing app store assets;
Work closely with marketing and design teams to align ASO with broader growth strategies;
Stay updated with the latest App Store and Google Play algorithm changes and ASO trends;
Keep an eye on ratings and reviews, and notice how users respond to our app

Qualifications

Proven experience in ASO, mobile marketing, or a similar role;
Strong knowledge of App Store & Google Play algorithms and ranking factors;
Proficiency in ASO tools (AppTweak, Sensor Tower, Data.ai, or similar);
Experience conducting A/B testing to optimize app store assets;
Analytical mindset with experience using Looker, Firebase, App Store Connect or Google Play and similar;
Understanding of localization strategies for different markets;
Basic knowledge of mobile UI/UX and how it impacts ASO;
Strong communication and collaboration skills

Bonus points

Worked with SaaS apps

Here’s the deal

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
Health and wellness: we offer benefits including online workouts, a physical coach and a gym, plus regular mental health checks;
Tools of your choice: choose technical equipment and the tools you need to do your best;
Community and celebrations: long-lasting traditions such as yearly workation, Friday get-togethers, team buildings and company celebrations;
Convenient commuting: we compensate part of your public transport costs;
Work-life balance: option to work in the office with up to two remote days per week and WFA policy to work from almost anywhere in the world;
Premium Surfshark accounts: for you, your family, and friends;
Gross salary: Eur/month for the Lithuanian market, PLN/month for the Polish market. It may vary depending on your skills and experience

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Surfshark