Posted on 20th March, 2026

VidaCorp is seeking an experienced Social Media Manager to lead social strategy across Europe, driving engagement, cultural relevance, and impact.

About VidaCorp

Join Australia’s largest independent health, wellness, and beauty powerhouse! Part of DBG Health, headquartered in Australia, we’re driven by our mission to deliver affordable and innovative solutions that enhance well‑being for millions of customers. With over 1,000 dedicated professionals, we lead the way in pharmaceuticals, consumer goods, beauty, health, and wellness, backed by a portfolio of trusted brands.

VidaCorp, our consumer division, represents market‑leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium‑quality, accessible products that resonate with consumers domestically and internationally.

As we embark on significant global expansion, we are proud to announce the European launch of MCoBeauty, starting in London. Known for its innovative and high‑quality cosmetics, MCoBeauty embodies our commitment to empowering individuals to embrace their beauty while delivering exceptional value. This milestone underscores VidaCorp's ambition to redefine global health and beauty standards, bringing innovative, accessible solutions to new markets.

Be part of our exciting growth journey and shape the future of global health, wellness, and beauty. Soon, we’ll expand in this market further by launching Nude by Nature and Esmi Skin Minerals. Join a team that values creativity, innovation, and customer impact as we continue to grow and redefine what’s possible.

About the role

VidaCorp is hiring a Social Media Manager – EU to lead social strategy and execution across key European markets, currently including Benelux and Germany. This is an exciting opportunity to shape how a fast‑growing beauty brand shows up across social platforms, driving audience growth, engagement, and relevance while supporting broader marketing and commercial objectives.

As Social Media Manager, you will own the development and execution of social media strategy across Europe, ensuring content is locally relevant while aligned to global brand direction. This role plays a key part in building brand awareness and community, while also supporting retail and eCommerce performance through social‑first campaigns, creator collaborations, and platform‑native content.

You’ll work closely with Marketing, Influencer, eCommerce, and Commercial teams to ensure social activity connects across all touchpoints and delivers measurable impact.

The role will be based in Berlin, Germany and the candidate must already have the right to live/work in Germany.

Role & Responsibilities

Develop and execute the European social media strategy across key markets (Benelux and Germany)
Own content planning and publishing across platforms including Instagram, TikTok, and emerging channels
Adapt global campaigns into locally relevant, culturally aligned content
Lead content creation and coordination, including working with creators, agencies, and internal teams
Drive community engagement across comments, DMs, and social channels
Identify and respond to trends, ensuring content remains timely and relevant
Partner with Influencer and Marketing teams to amplify campaigns and launches
Collaborate with Commercial and eCommerce teams to support retail moments and product launches
Track and analyse performance metrics (engagement, reach, growth), providing insights and optimisation recommendations
Manage agencies and external partners where required

Skills & Experience

Proven experience in social media management within beauty, FMCG, or consumer brands
Strong understanding of social platforms, trends, and content formats across European markets
Experience managing multiple markets or adapting global strategies locally
Experience working with influencers, creators, and earned content
Strong content planning and execution capability, including short‑form video
Commercial awareness and understanding of how social supports retail and eCommerce performance
Confident using social analytics tools and translating insights into action
Strong communication and stakeholder management skills
Must be a fluent German and English speaker, ideally also a Dutch speaker
Ability to manage multiple priorities in a fast‑paced environment

Benefits & Perks

Competitive salary, bonus, pension
A values‑driven business fostering a supportive and friendly team culture
The ability to work autonomously, empowering you to drive your own success
Opportunities to grow your career globally across all divisions within DBG Health, including Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group, and Axe Health Services, offering exciting prospects for advancement in expanding markets

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal‑opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

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