Description

The Regional Marketing Lead – EMEA serves as the primary marketing owner and subject matter expert for Movora’s Europe markets. This role is responsible for translating global marketing strategy into regionally relevant initiatives that drive commercial growth, brand consistency, and customer engagement across diverse international markets.

This position leads the planning, execution, and optimization of regional marketing programs, ensuring alignment with global objectives while addressing regional market dynamics, regulatory requirements, and cultural nuances. The Regional Marketing Lead partners closely with regional commercial leadership and global marketing teams to strengthen Movora’s market presence, support product adoption, and improve overall marketing effectiveness.

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Essential Duties and Responsibilities

Regional Marketing Leadership and Strategy

Serve as the primary marketing lead and subject matter expert for the EMEA region
Translate global marketing strategy into actionable regional marketing plans
Identify regional market opportunities and provide strategic input to global marketing leadership
Ensure alignment between regional marketing initiatives and commercial objectives
Act as the primary marketing partner to regional Sales, Product Management, and Commercial teams

Tradeshow and Event Leadership

Lead planning, coordination, and execution of regional tradeshows and events including ESVOT, ECVS, and other regional events
Ensure events align with strategic business priorities and deliver measurable commercial impact
Manage external vendors and partners supporting regional marketing events

Cross-Functional Collaboration

Partner with global Marketing, CRM, Product Management, and Commercial teams to support business objectives
Collaborate with the Global CRM Manager to ensure effective deployment of regional marketing campaigns through HubSpot
Support distributor and partner marketing initiatives across EMEA
Serve as liaison between regional commercial teams and global marketing organization

Performance Monitoring and Optimization

Track and analyze regional marketing performance metrics
Develop and maintain reporting and dashboards to support performance evaluation
Provide insights and recommendations to improve campaign effectiveness and ROI
Continuously optimize regional marketing initiatives based on performance and market feedback

Regional Ownership and Platform Enablement

Ensure consistent brand representation across all regional marketing activities
Support adoption and effective utilization of global marketing tools and platforms
Provide regional insight to global marketing leadership to strengthen overall strategy

The above cited duties and responsibilities describe the general nature and level of work performed by people assigned to the job. They are not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected or asked to perform.

Knowledge/Skills/Abilities

Strong understanding of regional marketing practices across EMEA
Ability to operate independently and lead regional marketing initiatives
Strong project management and organizational skills
Strong cross-functional collaboration and stakeholder management skills
Ability to translate global strategy into regional execution
Strong analytical and problem-solving capabilities
Ability to manage multiple projects across diverse markets
Strong communication skills across global teams

Requirements

Education

Bachelor’s degree in marketing, Business, Communications, or related field required
Advanced degree preferred but not required

Experience

Required:

7–10 years of marketing experience in international or multi-market environments
Experience executing and localizing global marketing strategies
Experience supporting commercial teams in global or regional organizations
Experience managing trade shows, campaigns, and marketing programs

Preferred:

Experience in MedTech, healthcare, or B2B environments
Experience working with distributor-based go-to-market models
Experience using CRM and marketing automation platforms such as HubSpot

Job Type: Full-time

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Vimian Group

Jobs:

Regional Marketing Lead - EMEA

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