Overview

The MTO Marketing Specialist will be responsible for executing and optimizing marketing campaigns aligned with business goals. This role requires a strong understanding of digital marketing strategies, data-driven decision-making, and cross-functional collaboration. The ideal candidate is creative, analytical, and capable of working independently in a fully remote environment while maintaining high productivity and accountability.

Key Responsibilities

Marketing Strategy & Execution: Plan, develop and execute MTO (Market-to-Order) marketing campaigns that support customer acquisition and business growth.
Marketing Strategy & Execution: Collaborate with internal teams to align marketing initiatives with sales and operational objectives.
Marketing Strategy & Execution: Support the development of go-to-market strategies and promotional campaigns.
Digital Marketing & Campaign Management: Manage digital marketing activities across channels including email, social media, content marketing, and paid advertising.
Digital Marketing & Campaign Management: Monitor campaign performance and optimize strategies based on KPIs, analytics, and ROI.
Digital Marketing & Campaign Management: Conduct A/B testing to improve messaging, conversion rates, and engagement.
Content & Brand Management: Assist in the creation and coordination of marketing content including campaign messaging, promotional materials, and digital assets.
Content & Brand Management: Ensure brand consistency across all marketing channels and communications.
Data Analysis & Reporting: Track and analyze marketing performance metrics using analytics tools.
Data Analysis & Reporting: Prepare detailed marketing reports and dashboards for leadership review.
Data Analysis & Reporting: Provide insights and recommendations to improve campaign effectiveness.
Collaboration & Communication: Work closely with cross-functional teams including sales, product, and customer success.
Collaboration & Communication: Participate in virtual meetings, planning sessions, and performance reviews.
Collaboration & Communication: Maintain clear documentation of marketing processes and campaign results.

Required Qualifications

Bachelors degree in Marketing, Business, Communications or a related field.
2 years of experience in marketing, digital marketing, or campaign management.
Strong understanding of digital marketing tools, platforms, and analytics.
Excellent written and verbal communication skills.
Ability to work independently and manage multiple projects in a remote environment.
Must reside in the United States.
Must possess a valid U.S. work permit or work authorization.

Preferred Qualifications

Experience with marketing automation platforms and CRM tools.
Familiarity with SEO, SEM, and performance marketing strategies.
Experience working in a remote or distributed team environment.
Strong analytical skills with the ability to interpret marketing data and trends.

Key Skills

Marketing campaign execution
Digital marketing strategy
Data analysis and reporting
Content coordination
Cross-functional collaboration
Time management and organization
Remote communication tools

Compensation & Benefits

Competitive salary based on experience.
Flexible remote work schedule.
Health, dental and vision insurance options.
PTO and company holidays.
Professional development and growth opportunities.

Employment Type : Full Time

Experience: years

Vacancy: 1

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WeCare Medical Specialty Group

Jobs:

MTO Marketing Specialist

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