B2B Marketing Manager - Therapist Network (all genders)

Overview

B2B Marketing Manager - Therapist Network (all genders) – Marco Sigismund

We are looking for a hands-on B2B Marketing Manager to lead and scale our marketing efforts for our growing Therapist Network. You will own the strategic steering and optimization of our core B2B partner journey, from acquisition to reactivation. You will be the key owner of the B2B CRM strategy, working closely with Sales, the central CRM team, and external partners to build a structured, data-driven, and scalable marketing engine.

Responsibilities

• Strategic ownership of the Partner Lifecycle in close partnership with the central CRM team and Sales.
• Conception and end-to-end execution of automated email workflows and nurturing streams (e.g., onboarding, upsell, reactivation) utilizing segmentation, personalization, and A/B testing.
• Ensure data quality and integration of B2B contacts between marketing tools (e.g., Braze) and the CRM system (Salesforce) for seamless lead handover and performance measurement.
• Analysis and reporting of key CRM KPIs (e.g., open rates, conversion rates, lead quality) to continuously improve the partner journey.
• Evaluation and implementation of additional engagement channels (e.g., SMS, WhatsApp, print) as part of the lifecycle strategy.
• Plan and run integrated campaigns (digital, print, events), ensuring that campaign performance is consistently tracked within the CRM.
• Maintain and evolve our marketing tech stack, with a focus on the interface between Braze and Salesforce.
• Create and optimize sales and CRM-specific assets (e.g., automated email series content, specialized landing pages for lead nurturing).
• Ensure consistent and CRM-appropriate messaging across all communication touchpoints in the lifecycle.
• Create high quality physical sales collateral specific to different target groups (gynecologists, naturopaths, nutritionists, etc.).
• Track trends and tools for optimizing B2B CRM and the partner journey; launch and scale test initiatives to drive therapist engagement based on CRM data and insights.

Qualifications

• 2+ years of hands-on B2B marketing experience with a pronounced focus on CRM and Lifecycle Marketing.
• Proven expertise in utilizing CRM and marketing automation tools (e.g., Braze and Salesforce) — ideally at an administrator or power-user level.
• Experience in the health, medical, or nutrition industries preferred.
• Strong analytical skills and a data-driven mindset for optimizing conversion funnels and customer journeys.
• Strong cross-functional and communication skills to manage complex processes at the interface of Marketing, Sales, and the IT/CRM Team.
• You are proactive and structured, thrive in dynamic environments and enjoy building new processes.
• German skills at native level and fluent communication in English; French is a plus.

What We Offer

• An appealing discount on all of our Sunday Natural products – from essential oils to vitamins & nutrients.
• 28 days of paid time off per year plus up to 5 days off between Christmas and New Year.
• Discounts of up to 50% on brands such as Flaconi, Bosch, Apple or Expedia.
• Hybrid model with one home office day per week (up to two depending on location) and up to two weeks per year working from abroad.
• Ownership and room to contribute ideas and implement new initiatives.
• Inviting office spaces with access to organic teas and superfoods.
• Company culture that values equality of opportunity and inclusivity; regular team events.

About Us

Sunday Natural emerged from a long-standing passion and research in health, healing, and personal growth. We aim to produce natural, high-quality products that are as pure as possible. In a strategic partnership with CVC, Sunday Natural is a renowned quality manufacturer with its own R&D department in Berlin. We collaborate with researchers, therapists, farmers, and professional associations to continuously improve our products.

We take our ecological responsibility seriously: most of our product range is vegan, and packaging is focused on recyclability. Our diverse Berlin team includes over 290 employees from more than 40 nationalities, and we strive to foster a collaborative, inclusive work environment.

We highly value equality of opportunity and inclusivity, and encourage women and candidates from under-represented backgrounds to apply.

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