Brand Manager – Graduate Entry (m/f/d)

Overview

P&G is a leading consumer goods company with iconic brands reaching billions of consumers. Our people are our greatest asset, with a philosophy of promotion from within and a strong emphasis on employee development. We strive to foster a supportive and welcoming culture and place personal development at the core of work.

Your Role

Are you looking for an exciting career in Brand Management? At P&G, Brand Management teams shape the vision and strategy behind each brand. You will create meaningful and sustainable brand experiences for consumers and lead the masterplans behind product and commercial innovations as well as marketing elements across all media. You will develop strong marketing concepts and identify tactics based on consumer, shopper, and customer insights, including out-of-the-box ideas to attract new brand users and pilot campaigns on new social media platforms.

Within Brand Management, you may join one of three teams: Commercial Operations for a brand or category, Brand Operations for marketing touchpoints across many categories, or Sales for marketing plans across categories for a specific customer. Each career path differs by your skills, interests, and goals, and ongoing growth will support a successful career with us.

Responsibilities

• From Day 1, manage your own business and translate ideas into action.
• Lead masterplans for product and commercial innovations and manage marketing elements across all media.
• Develop strong marketing concepts and identify tactics to leverage consumer, shopper, and customer insights (including ideas to attract new users and pilot campaigns on new platforms).
• Collaborate within the Brand Management function across different teams and marketing touchpoints.

Qualifications

• You have, or will have, completed a bachelor’s or master’s degree with strong academic results.
• Excellent analytical and problem-solving skills with a drive for leadership and a passion for Brand Management.
• Ability to work effectively with diverse groups, embracing creativity, innovation, and initiative.
• Skilled in making complex decisions using data, while also trusting judgment and instinct.
• Proficient in English and a solid command of German.
• Short work experience, internships, and studies abroad are a plus.
• More than 2 years of work experience after university graduation (excluding internships) is required for this role.

What We Offer

• Exciting work and responsibility from Day 1.
• Competitive compensation (annual starting salary 67,500€), yearly performance-based reviews, and an annual bonus from your first year.
• A permanent employment contract in a crisis-resistant market.
• Wide range of social benefits: flexible & hybrid work, Christmas and vacation bonus, company pension, stock purchase programs, job ticket, campus canteen, fitness center, well-being programs, and more.
• Brand Management Colleges, P&G Leadership Academy, and Brand building frameworks.
• Diverse career perspectives with new assignments every 2–3 years and potential to work at our Geneva HQ.
• Collaboration with multi-functional teams across regions and levels.
• Participation in employee programs: WeBelong Team, New Hire Network, GABLE Network and other affinity groups, Inspirational Leadership Events, and sports groups.

Application

• To prepare for our online assessment and interviews, ensure you have
• CV as a separate document
• Cover letter for the specific role (optional)
• Bachelor and Master diploma and transcript (if applicable)
• Copies of relevant work, internship, and volunteering certificates or reference letters
• At P&G #weseeequal

We are an equal opportunity employer and value diversity. We strive to create a culture where everyone feels welcome, included, and able to bring their full selves to work. We provide reasonable accommodation during the application process as needed.

Job Schedule: Full time

Job Number: R

Job Segmentation: Recent Grads / Entry Level

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