Stellenbeschreibung:

About Us

Dr. Lucas is a rising bespoke luxury suit brand with the ambition to rival SuitSupply and Enzo Custom. Our philosophy is rooted in “Wear Your Story” — each suit we craft is more than fabric, it’s a personal narrative. With a launch date set for September 15, we are looking to position Dr. Lucas as a premium, globally-inspired brand that blends Togetherness, Energy, Awareness, and Meaning (T.E.A.M.) into every design.

We already have a dedicated website designer and social media strategist in place. Now, we’re looking for a Brand & PR Launch Manager to orchestrate the storytelling, communications, and partnerships that will make our launch truly unforgettable.


Role Overview

The Brand & PR Launch Manager is the stage manager of our launch. Your mission is to ensure Dr. Lucas is not just seen, but celebrated as a luxury movement. You will shape how our brand is introduced to the world — making September 15 feel like more than a store launch, but a cultural moment in luxury fashion.


Responsibilities
• Launch Campaign Execution – Develop and execute a launch campaign that feels like an event (virtual showcase, online premiere, or press-driven reveal).
• PR & Media Outreach – Pitch to fashion magazines, luxury blogs, wedding/lifestyle publications, and local press in Chicago, NYC, and international markets.
• Email Marketing – Create polished, high-converting launch emails and newsletters that reflect a luxury aesthetic.
• Strategic Partnerships – Secure collaborations with stylists, wedding planners, influencers, and luxury lifestyle brands.
• Event & Experience Design – Even if primarily online, create a launch experience that positions Dr. Lucas as an exclusive, story-driven brand.
• Messaging & Coordination – Ensure all communications (press, social, email, partnerships) are aligned and consistent with the Dr. Lucas story.


Ideal Candidate
• Proven experience managing brand launches, PR, or luxury campaigns.
• Strong network or ability to connect with media outlets, stylists, and lifestyle influencers.
• Deep understanding of luxury branding and emotional marketing.
• Skilled in communications, storytelling, and partnership building.
• Able to work independently yet collaboratively with our social media strategist and website designer.


Deliverables (By Launch – Sept. 15)
• A cohesive launch campaign plan executed across PR, email, and partnerships.
• At least 3–5 media placements or features (press, blogs, or luxury outlets).
• A launch event angle (virtual showcase, online premiere, or PR-driven reveal).
• A polished email marketing sequence for pre-launch hype and launch day.
• 2–3 strategic partnerships or collaborations secured.
• Post-launch report on traction and press coverage.


Why Join Us

This is an opportunity to help shape the public face of a global luxury brand at launch. Dr. Lucas is not just about suits — it’s about elevating culture, storytelling, and identity through fashion. You’ll have a central role in ensuring that our debut on September 15 makes the kind of impact that puts us in the same conversation as SuitSupply, Enzo Custom, and beyond.

NOTE / HINWEIS:

EN: Please refer to Fuchsjobs for the source of your application

DE: Bitte erwähne Fuchsjobs, als Quelle Deiner Bewerbung