Business Messaging Specialist (EMEA)

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Meta is seeking a high-performing Business Messaging Specialist (BMS) with experience in enterprise sales and client success within high-growth, B2B tech or SaaS environments. This individual will play a critical role in driving the adoption and revenue growth of Meta’s Business Messaging solutions across key EMEA markets. The BMS will be responsible for developing and executing go-to-market strategies, managing a defined book of business, and collaborating closely with cross-functional teams to deliver measurable impact for clients and the business.

This role requires a deep understanding of the EMEA landscape, strong consultative selling skills, the ability to translate client needs into strategic messaging solutions, and a passion for innovation in business communication.

Business Messaging Specialist (EMEA) Responsibilities:

• Drive revenue growth and strategic account planning for a defined book of business, with a focus on Business Messaging solutions
• Partner closely with Client Partners, CSMs, and cross-functional teams to identify opportunities, prioritize accounts, and execute on growth initiatives
• Act as a subject matter expert and trusted advisor on Business Messaging across internal and external stakeholders, including clients’ C-suite decision makers
• Conduct in-depth conversations with clients to understand their business objectives and connect them to the value of Business Messaging
• Analyze industry trends, market dynamics, and business KPIs (P&L, ROI, EBITDA, etc.) to guide client strategy and solution adoption
• Identify opportunities for growth across verticals such as eCommerce, travel, real estate, digital natives, and sovereign wealth-related sectors
• Support the development of case studies and success stories to highlight EMEA’s role in pioneering the Business Messaging go-to-market approach
• Participate in regional events and activations, including F1 sponsorships and workshops, to raise awareness and drive client engagement
• Collaborate with cross-functional teams across product, marketing, partnerships, operations, and sales enablement to improve go-to-market execution
• Deliver feedback from the market to influence product development and shape future business messaging offerings

Minimum Qualifications:

• Bachelor’s Degree in Economics, Business, Finance, or related field
• 5+ years of experience in enterprise sales, business development, or customer success in B2B tech or SaaS
• Proven experience in solution selling, working directly with large regional or global clients across multiple industries
• Demonstrated ability to translate complex business needs into strategic product solutions
• Strong understanding of the EMEA market, including economic, political, and cultural dynamics
• Excellent communication and collaboration skills with experience engaging C-level stakeholders

Preferred Qualifications:

• Master’s Degree in Business Administration or related field
• Experience with business messaging, conversational commerce, or omni-channel customer support products
• Experience working across multiple countries within a single region or portfolio
• Ability to work effectively under pressure, navigate ambiguity, and deliver consistent results
• Familiarity with a broad set of verticals, including financial services, retail, telecommunications, travel, and digital platforms

About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits.

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