Category Manager

Join our team to further grow our Biscoff & Natural Foods Business and the categories we are operating in. In this role you will be part of a four-person Category Management & Marketing team, reporting to the Category Development & Marketing Manager. Your Mission Enable the key link between national growth strategy and customer execution, ensuring category and brand success across all touchpoints.Drive profitable growth, leveraging data insights, and foster strong collaborations to shape winning market strategies.

Strategic Category & Customer Management

• Act as the primary contact for sales teams, translating the national growth strategy into actionable customer plans across promotion, assortment and communication
• Define targets, track performance, and optimize execution to drive category and brand success

Data-Driven Decision Making

• Continuously monitor KPIs from Circana/Nielsen, Gfk, and research insights to manage category, channel, and customer performance
• Identify market trends & shopper insights to develop data-backed growth recommendations

Best-in-Class Storytelling

• Develop compelling sell-in stories, ensuring strong customer buy-in through insight-driven narratives

Data & Budget Management

• Oversee local data contracts and manage strategic relationships with Nielsen, GfK, IRI, ensuring optimal budget allocation for insights and reporting

Shelf & Category Optimization

• Lead shelf/category management initiatives, collaborating with customers to enhance category impact

Digital Commerce & Retail Media Expertise

• Act as the channel expert for eCom activation and digital retail media, ensuring top-tier execution across digital platforms
• Collaborate with cross-functional teams to drive digital growth initiatives and maximize brand presence in eCommerce

Profile

• Academic Excellence: A master’s degree in economics, marketing, or equivalent
• Proven Expertise: 3+ years in Category Management, ideally with GS1-certification
• Consumer Insights: Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data
• Strategic Communicator: Excellent storytelling & communication abilities to set-up compelling sell-in strategies
• POS Mastery: Clear understanding of growth levers within stationary retail and how to activate them, ideally with first experience in retail media and knowledge of eCommerce
• Operational excellence: Proven track record in strategic planning, market analysis & brand growth
• Project Management: Collaborative mindset with the ability to work cross-functional
• Language Skills: Fluency in German (full professional proficiency) and a strong command of English (written and spoken).
• Cultural Fit: True team player, approachable, pro-active, positive and strong communicator
• Insights Ambassador: Great passion for data insights and the ability to persuade others of your ideas
• Brand Lover: Great passion for our brands and categories
• Proactive Achiever: With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution
• Innovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
• Results-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business

"Our working atmosphere is really unique. People are passionate about their work, hard-working and very driven to further grow & improve the business. At the same time, it is an enjoyable working environment with little stress and where everyone is willing to help each other. A perfect balance for me."

Anouck Draps

Global Digital Media & Commerce Manager

Offer

• Impactful Role: Actively shape the Lotus Bakeries Germany business with huge future potential and leave your own signature with a pivotal role in the local leadership team
• Autonomy and Ownership: Responsibility for bringing alive our brand vision with a high scope of individual management
• Supportive Environment: Professional working environment with a great interpersonal atmosphere, where collaboration and interpersonal connection thrive.
• Modern Work Setup: A permanent position based in a modern Düsseldorf office with 30 days of annual vacation.
• Additional Perks: Benefit from corporate benefits, team events and, because we love our products as much as you will, enjoy our delicious brands every day in the office — paired with a great cup of coffee!

Do you want to be part of a terrific team with the ambition to create small momentsof happiness every day? Meet our people, discover their unique skills and get excitedto join them in a great work environment.

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