Channel Strategic Marketing Manager

Job Description

We’re looking for a Channel Strategic Marketing Manager to execute our to-and-through partner-led go-to-market growth in EMEA. You’ll blend high-level strategy with hands-on execution—crafting and rolling out partner GTM plans, while orchestrating in-region subject-matter experts to deliver deeply localized, compliance-driven messaging and assets. Your work will enable partners to build trust, generate demand, and drive joint pipeline in markets where native-language, co-branded materials are used. IMPORTANT: This candidate must display strong Generative AI Skills – showing how they use the systems to brainstorm, plan, and build content for GTM programs.

Job Requirements

• 5+ years in channel marketing or partner-led GTM (marketing) roles, preferably in cybersecurity, compliance, or enterprise SaaS.
• Proven track record balancing strategic planning with tactical campaign management.
• Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements).
• Experience working with regional teams and external agencies to produce localized, co-branded assets.
• Strong project management skills and comfort with marketing tools
• Strong understanding of leveraging Generative AI systems and tools to support efforts
• Skills & Attributes
  • AI-First Approach: Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions.
  • Strategic Thinker & Doer: Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy.
  • Partner-First Mindset: Passionate about enabling partners to sell and market collaboratively, recognizing their role as trusted local authorities.
  • Cross-Cultural Communicator: Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences.
  • Analytical & Results-Oriented: Data-driven approach to pipeline growth, ROI measurement, and continuous optimization.
  • Collaborative Leader: Proven ability to guide SMEs, align global and local teams, and influence without direct authority.

Job Responsibilities

• Strategic GTM Planning
  • Define and iterate a European channel go-to-market strategy that balances centralized vision with country-specific nuances
  • Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation.
• Tactical Execution & Partner Enablement
  • Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities.
  • Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution.
• Regional SME Management
  • Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thought leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.
  • Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand.
• Joint Pipeline & Performance Tracking
  • Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure.
  • Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews.
• Ad Hoc Field Event Support
  • Provide occasional support for field-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination.

Job Benefits

• Your Equipment: Mac or Microsoft – you work with the IT equipment of your choice.
• Your Pension: We contribute 20% to your company pension scheme (BAV) and also cover ongoing contracts.
• Your Discounts: Enjoy attractive employee discounts via Bitkom with numerous well-known providers.
• Your Extra: Shop with the Edenred gift card, with an average of €20 per month.
• Your Stock Options: After one year with us, you have the opportunity to participate in our stock option program.
• Your Flexibility: With your flexitime account, you can make up for longer days at any time.
• Your Birthday: Celebrate yourself with a special day off on your birthday.
• Your Engagement: Use a special vacation day to engage in social or environmental causes.

Jetzt bewerben

Kontakt

recruitment department
Galgenbergstraße 2A
93053 Regensburg
Tel.: 0000

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