Consumer & Commercial Marketing Lead – EMEA Central Europe

Let's talk about the team :

The primary role of Consumer Marketing function is to develop and execute go-to-market strategies to drive our consumer growth. Work closely with upstream Marketing team in understanding market and customer dynamics that generate valuable insights and help us to identify unmet needs in our markets. Key deliverables include supporting in all issues related to ResMed's current and future solutions, marketing programs, market trends and competitor activates.

Let’s talk about Responsibilities :

• Develop and lead the annual strategy for one of our largest regions : Central Europe, primary focus Germany to deliver revenue and marketing goals.
• Design and implement key initiatives across online and offline channels, ensuring alignment with business objectives and establishing a clear roadmap for execution and continuous optimization
• Own critical executional elements including regulatory reviews, promotional planning, and budget recommendations to drive successful campaign delivery
• Plan and manage local go-to-market campaign projects, defining milestones and timelines to ensure timely execution
• Define and monitor key performance indicators (KPIs) for priority markets, leveraging data insights to continuously refine and optimize ongoing campaigns
• Collaborate closely with global teams to adapt worldwide creative concepts into effective, localized go-to-market plans
• Operates as a “bridge” between global functions and local markets, making real‑time trade‑off decisions.
• Work cross‑functionally with internal teams to ensure seamless execution of strategic initiatives
• Align local leadership with strategic plans to ensure shared commitment and clarity of objectives
• Utilize local market insights to influence and enhance both regional and global strategic direction

Let’s talk about the you :

• Excellent German and English skills required
• 10+ years of experience
• Preferred marketing and regional experience with strong cross‑functional leadership in matrix environments
• Based in Germany, ideally with Munich connection
• Strategic thinker with consumer and digital marketing expertise
• Commercially savvy and data‑driven
• Results‑focused with strong attention to detail
• Collaborative in matrix organizations
• Comfortable with ambiguity and shaping projects
• Inspires others with vision and demonstrates agility
• Strong decision‑making and prioritization skills
• Takes ownership and drives impact

To show our appreciation for your commitment, we want to give something back to you as well. Along with a meaningful company mission, you will receive from us :

• 30 days of vacation entitlement plus December 24th and 31st, giving you plenty of time for rest and personal interests
• The opportunity to participate in the stock purchase program and benefit from the company’s growth potential
• Two additional Volunteer Leave days for your voluntary work
• A choice between JobRad, EGym Wellpass, Hansefit, a restaurant subsidy, or a childcare subsidy (also available in combinations)
• After your onboarding, the possibility to work up to 4 days from home
• A company pension plan with a basic subsidy of €55 to help secure your financial future
• Mental health support through TELUS Health, offering assistance for you and your family in various aspects of life
• Extensive training and development opportunities, including access to LinkedIn Learning, to continuously expand your skills

We welcome you to our team, where your personal growth truly matters to us.

We look forward to having you on board!

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