Content Marketing Lead DACH | MarTech/Data Analytics/BI SaaS | €70k-80k & Remote from Germany

Overview

Content Marketing Lead DACH | MarTech/Data Analytics/BI SaaS | €70k-80k & Remote from Germany

This is a Germany-based remote role, and a fluent level of German and English are essential to be a successful applicant.

Your Future Employer

This purpose-driven analytics platform is trusted by over 150,000 organisations worldwide — from Porsche, LEGO, and NASA to agile marketing agencies. Recognised for its GDPR compliance, data ownership commitment, and strong stance against big-tech tracking, it offers both a SaaS cloud solution and an on-premise deployment model.

The company has grown to €5–6M ARR in Germany through a product-led motion and self-serve adoption. With 1% global market share already, they are now launching their first outbound go-to-market strategy, with Germany as a top priority alongside France and the US. This is one of their most mature markets, with an ambitious plan to move from mid-market dominance into the enterprise space.

Your Role as Content Marketing Lead

Own and scale the global content and SEO engine while localising high-impact programs for Germany. You’ll create full-funnel content—from education for self-serve users to thought leadership and conversion assets for enterprise buyers—working tightly with product marketing, community, and demand gen to standardise a repeatable, scalable approach across regions and formats.

• Build SEO programs, brief and deliver blogs, whitepapers, landing pages, nurture flows; improve organic visibility and conversion with HubSpot, GSC & SEO tools.
• Partner on video content (thought leadership, explainers, customer stories) and repurpose across web, email, social, and events.
• Collaborate with PR/analyst and partner teams to elevate brand positioning in privacy, ethics, and analytics innovation.
• Track success (traffic, rankings, conversions, regional performance) and continuously optimise content quality, velocity, and impact.

Who You Are

• Experience: 5+ years in B2B SaaS content marketing (Data/Analytics/BI/MarTech ideal), with hands-on SEO and localisation. Comfortable managing agencies (PR, localisation, video) and aligning content for both PLG and SLG models. Familiar with video planning/storytelling and tools like HubSpot, Google Search Console, WordPress, and core SEO stacks.
• Personality/Soft-Skills: A crisp storyteller and exceptional communicator; customer-centric and data-informed; collaborative with Product, Sales, Community, and Demand Gen; able to standardise processes and ship at pace.
• Languages: fluent in German and English.
• Location: Remote, must be based in Germany.

Why this opportunity

Remote-first within Germany. Mission with impact: build ethical, privacy-first analytics used by millions worldwide. High strategic influence as a senior IC shaping PLG + SLG across self-serve to enterprise. True cross-functional seat at the table with Product, Sales, Content and Demand Gen. Ownership of positioning, ICPs and GTM — from frameworks to launch execution.

Does this sound like something for you or someone in your network? Apply directly or send your questions to You will hear from us soon!

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Product Management and Marketing
• Industries: Data Infrastructure and Analytics, Software Development, and Marketing Services

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