Conversion Rate Optimization (CRO) Specialist (Primal Harvest)

ABOUT PRIMAL HARVEST

Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well-being through high-quality, natural products. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care.

As a Direct-to-Consumer brand, we pride ourselves on transparency, trust, and creating a dependable wellness foundation for our customers. Primal Harvest was founded in 2018 and is a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany. Learn more at /

WORKPLACE

This is a hybrid role based in Cologne, with a requirement of two in-office days per week.

ABOUT THE ROLE

We are seeking a native German-speaking Conversion Rate Optimization (CRO) Specialist to join our high-performing growth team based in Cologne. The ideal candidate is an analytical self-starter who thrives in a data-driven environment, interprets performance metrics with ease, and confidently translates insights into actionable next steps.

WHAT YOU WILL DO

• Develop and continuously optimize high-converting marketing funnels to drive user engagement, conversions, and purchases.
• Strategize and execute content campaigns for new product launches while refining and enhancing existing funnel performance.
• Design and implement structured A / B testing protocols to increase campaign effectiveness and user experience.
• Take ownership of data interpretation—identify patterns, uncover insights, and independently determine strategic next steps.
• Manage and prioritize multiple projects simultaneously, focusing on those with the highest business impact.
• Ensure all web content complies with relevant German regulatory standards.
• Collaborate with cross-functional teams across marketing, product, legal, and design to ensure timely project delivery.
• Build, test, and launch pages using tools such as Convertri, Webflow, Unbounce, Replo, and other platforms.

WHAT YOU BRING

• 3-5+ years of experience in CRO or Performance Marketing
• Native-level German + fluent English
• Demonstrated experience in developing, managing, and optimizing marketing funnels.
• Proven success in executing content strategies for product launches and enhancing existing product funnels.
• Strong analytical skills with the ability to interpret data independently and proactively define next steps.
• Self-starter with a proactive approach to identifying opportunities and solving problems without needing constant direction.
• Experience in designing and executing A / B testing with measurable results.
• Excellent project management skills with a strong sense of prioritization and organization.
• Meticulous attention to detail and deep understanding of compliance with German marketing regulations.
• Hands-on experience with page-building tools like Webflow, Convertri, Unbounce, Replo, etc.
• Familiarity with project management tools such as Asana, or equivalent.

NICE TO HAVE

• Strong visual and UX sensibility; ability to collaborate on or direct design for conversion-driven content and pages.
• Experience in the health supplements or wellness industry is a strong plus.

PERKS & BENEFITS

At Primal, you’ll be part of a fast-growing health and wellness brand where your work truly makes an impact. Join us in our mission to educate, inspire, and empower people to take charge of their health and well-being. By contributing to our dynamic team, you’ll play a vital role in shaping a healthier future. Plus, we offer a range of incredible German benefits and perks, including :

• 28 days paid leave, plus public holidays
• Urban Sports Club Membership
• Deutschlandticket reimbursement
• Tuition reimbursement
• Flexible working options
• Team Events
• Product Discounts

The annual base salary range for this position is €55,000-€70,000 EURO / year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.

Applicants for employment in Germany must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in Germany. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Primal Harvest is committed to offering reasonable accommodation to job applicants with disabilities. Primal Harvest does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.

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