Copywriter Digital Experience (all genders)

Job Description

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in‑house agency for the up‑and‑coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju‑Yung : “Have you tried?” With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

To strengthen our team in Frankfurt am Main, we are looking for you to join us as

Copywriter Digital Experience (all genders)

What You´ll Do :

• Write and develop bilingual copy (English & German) for CRM campaigns, email journeys, websites, landing pages, and multi‑channel marketing activations.
• Craft culturally relevant and brand‑consistent messaging — not just translations, but native‑feeling content in both languages.
• Collaborate closely with cross‑functional teams including Art Directors, UX / UI Designers, Developers, and CRM Managers to ensure seamless integration of copy and design.
• Create and refine personalized, conversion‑driven content such as subject lines, CTAs, push notifications, scripts, and microcopy.
• Present and advocate for creative concepts and messaging strategies to internal stakeholders and clients.
• Champion innovation in automation, personalization, and data‑driven storytelling.

What You Bring :

• 3+ years of experience as a copywriter in digital, CRM, or web environments — either in an agency or in‑house.
• Fluent and creative writing skills in both English and German — native‑level in one language, excellent command of the other.
• Strong storytelling and conceptual thinking, with the ability to adapt voice and tone across different platforms and audiences.
• Excellent presentation and communication skills, confident in bilingual client and team interactions.
• Understanding of digital customer journeys, with hands‑on experience in SEO, analytics, and CRM platforms like Salesforce Marketing Cloud or Adobe Campaign.
• Passion for digital innovation, including UX writing, personalization, AI in copywriting, and omni‑channel storytelling.

What we offer you :

• International and inclusive team: Work with colleagues from all over the world in a pleasant and supportive environment.
• ️ Meal vouchers: Enjoy subsidized lunches thanks to our meal voucher program.
• Growth & Development: You'll have the opportunity to develop professionally and personally –
• Flexible hybrid work: You can work from home on Mondays and Fridays for a better work‑life balance.
• Pet‑friendly office: Bring your four‑legged friends with you – we welcome their visit!
• ✈️ Remote work abroad: You can work from another country for up to two weeks per year.
• Modern workplace: Ergonomic equipment and first‑class infrastructure help you do your best work.
• Wellness & Perks

Fresh fruit baskets for renewed energy

• Ergonomic workstations for comfort and productivity
• Access to exclusive offers via our company platform
• Support with your gym membership
• App subscription for mental health and well‑being
• In short : We offer you a work environment where you can grow and make an impact. If you would like to become part of a highly international team with a collaborative spirit, click on “Apply online”.

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