CRO Consultant (all genders)

INNOCEAN Europe – CRO Consultant (all genders)

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: “Have you tried?” With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

We are looking for you to join us as CRO Consultant (all genders) .

We are seeking an experienced CRO Consultant to join our digital team and drive continuous improvements in website performance, conversion and lead generation. Working closely with Digital Strategists, UX Designers, Full Stack Developers and marketing teams, you will analyze user behavior, run experiments and implement strategies that maximize conversion and engagement across our clients’ websites.

Your Responsibilities:

• Audit digital properties (websites, landing pages and customer journey flows) to identify conversion bottlenecks.
• Build a CRO roadmap: plan, execute, and analyze A/B tests and personalization campaigns to improve website conversions.
• Collaborate with Digital Strategists, UX Designers and Full Stack Developers to translate insights into actionable improvements for landing pages, forms, and user journeys. This includes implementing Dynamic Yield custom templates and other optimization solutions.
• Analyze user behavior, conversion funnels, and campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics and Contentsquare, etc.).
• Recommend and implement strategies for improving CRO and overall website performance.
• Monitor, report, and communicate test results and recommendations to stakeholders.
• Build dashboards and reports for stakeholders to track KPIs (CRO, funnel metrics, bounce rates, retention, etc.).
• Advise the marketing teams on the best personalization, targeting and segmentation practices (documenting CRO processes, best practices and test results).
• Stay up to date with industry trends, tools, and techniques in CRO, UX, and digital marketing.

What You Bring:

• 5–7+ years of experience in CRO, digital analytics, or performance marketing.
• Strong analytical skills and experience of using digital analytics platforms (Google Analytics, Adobe Analytics, Contentsquare, Hotjar, etc.).
• Hands-on experience with A/B testing and personalization platforms (Dynamic Yield, Optimizely, VWO, or similar).
• Experience of optimizing landing pages, lead generation forms, and conversion funnels.
• Solid understanding of UX principles, customer journeys, and funnel analysis.
• Ability to translate data into data-driven decision-making with user-centered insights and present these clearly to stakeholders.
• Experience with tag management (GTM, Tealium) and dashboarding tools (Tableau or Looker Studio).
• Ability to prioritize tests and recommendations based on business impact.
• Strong stakeholder management and consulting skills (proactive, detail-oriented, and results-focused).
• Knowledge of HTML/CSS/JavaScript for testing implementation is a plus.

What we offer you:

• International and inclusive team: Work with colleagues from all over the world in a pleasant and supportive environment.
• Meal vouchers: Enjoy subsidized lunches thanks to our meal voucher program.
• Growth & Development: You'll have the opportunity to develop professionally and personally.
• Flexible hybrid work: You can work from home on Mondays and Fridays for a better work-life balance.
• Pet-friendly office: Bring your four-legged friends with you – we welcome their visit!
• Remote work abroad: You can work from another country for up to two weeks per year.
• Modern workplace: Ergonomic equipment and first-class infrastructure help you do your best work.
• Wellness & Perks:
  • Fresh fruit baskets for renewed energy
  • Ergonomic workstations for comfort and productivity
  • Access to exclusive offers via our company platform
  • Support with your gym membership
  • App subscription for mental health and well-being
• In short: We offer you a work environment where you can grow and make an impact. If you would like to become part of a highly international team with a collaborative spirit, click on “Apply online”.

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