Customer Marketing Sr. Specialist

Overview

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Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Job Description: Customer Marketing Sr. Specialist – Customer Experience

Position Overview: We are seeking a dynamic Customer Marketer focused on helping drive our PTC Customer Reference Program and enhancing our partnership with PTC/User, our independent, customer-led user group. Customers supported by our programs will highlight their digital transformation and gain value from collaborating with other customers.

This role is pivotal in helping customers take advantage of the new Customer Reference Program. The team is dedicated to cultivating a strong network of engaged customer advocates who showcase the value of our solutions. You’ll help support a program that enables sales, marketing, and customer success teams with credible, real-world proof points that drive growth, build trust, and reinforce PTC’s leadership. Our mission is to streamline access to impactful references, ensuring the right story reaches the right audience at the right time.

PTC/User helps bring end users from our products together for conferences, regional user group events, the PTC community, and technical committees that collaborate directly with product management. You’ll be part of a team working directly with their board of directors, helping to define the partnership, align branding and promotional assets, amplify our programs with their audience and their programs on our website.

The ideal candidate will be adept at collaborating across teams, writing, editing and adapting content to make it work for communications at scale, creative and scrappy, with new ideas, a great work ethic, and willing to walk the line between what is speedy and what is strategic. We’re a customer-obsessed team, with their experience always top of mind.

Key Responsibilities

Reference Program

• Collaborative Initiatives: Work closely with internal teams in marketing, sales and customer success to help align top priority references, unlock the right approach with the customer, and accelerate marketing asset production to support our industry stories.
• Tracking and Visibility: Help bring internal teams up to speed on Reference View: our new Customer Storytelling Database and other assets that will help us scale reference usage and recruitment.
• Shadow Reference Production and Master the Pitch: Acquaint yourself with the end-to-end reference process - Be a part of the prioritization, internal planning and strategy, bundle creation, and interview process with high impact customer reference recruitment.
• Communication Channels: Open and maintain lines of communication, amplifying reference content, process updates, and our reference newsletter “drumbeat” updates for GTM teams.

Organizational Change Management Support: Collaborate with Customer Success teams to support Organizational Change Management engagements by developing templates and assets such as communications plans, posters, and training promotional materials that drive awareness and adoption.

PTC/User Partnership:

• Collaborative Initiatives: Work closely with PTC/User to enhance the partnership, focusing on mutual goals and shared success.
• Event Participation: Promote and support PTC/User events, including the Global Summit, ensuring better booth presence and strategic engagement.
• Recognition Programs: Develop and implement recognition programs for PTC/User members and supermembers, amplifying their contributions through community and LinkedIn highlights, gifts, and communications.

Requisite Skills

• Communication: Strong written and verbal communication skills to collaborate with cross-functional teams and build relationships.
• Analytical: Ability to synthesize information and insights into actionable recommendations.
• Project Management: Confidence to manage multiple projects and deadlines effectively.
• Adaptability: An open mindset ready to learn on the job and lead high-impact opportunities within PTC.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing
• Industries: Software Development

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